Your online presence is just as important as your physical one and incorporating a digital marketing strategy into your campaign is one of the best ways to promote your business and encourage new patients to visit your practice.
What is Digital Marketing?
Digital marketing involves everything online: websites, social media, search engines, email, text messaging, and YouTube. In today’s Internet-focused world, digital marketing is essential when it comes to promoting your practice and attracting new patients. Consumers have come to rely on digital presence when they want to learn more about any business or service.
Social media can be used to promote various services you specialize in and encourage people to schedule a consultation. Blog posts give patients, or prospective patients, more information about these services and helpful information they can use at home or use to prepare for a consultation. These blog posts can be included in monthly newsletters or emails to remind patients about your business.
Benefits of Digital Marketing
1. Targeted Audience
Digital marketing gives you control over where your content goes, which also gives you control over who sees it. Billboards and magazine advertisements can be seen by everyone, but not everyone is interested in a cosmetic procedure or in need of medical treatment. On social media, you can use hashtags to target a specific audience with keywords such as “medicine,” “plastic surgery,” “injectables,” etc. Different social media platforms also draw in different demographics so being aware of those can help you tailor your marketing strategy to specific people.
Digital marketing is much cheaper than outbound marketing methods such as billboards and advertisements. On the other hand, creating a social media account is free and a website domain can be bought for a fairly low cost. Social media, blogging, and search engine optimization (SEO) are all low-cost methods with high effectiveness to promote your services.
3. Compete with Bigger Names
A digital presence connects you with a nationwide audience. If you are located in a smaller city, digital marketing will help you compete with doctors in big-name cities such as New York, San Francisco, and Miami. What’s important about your social media and online presence is showing that you can compete with these big names. Show prospective patients that your work is just as good and highlight some unique features about your practice that will encourage people to travel.
4. Track Your Metrics
Digital marketing allows you to easily track website traffic, new leads, and the impression your content is having on your audience. Website traffic not only shows you how many people are viewing your website, but also which pages they visited and where they are located. You can then track where these leads are coming from, whether it is your blogs that are working well or social media drawing in a new group. Social media and other forms of digital marketing also let you see comments, likes, and shares so you know which content is working best. With digital marketing, it is easy to quickly adapt your strategy to the most effective methods.
5. Buyer’s Journey
When you engage with your audience through their entire buyer’s journey, you are more likely to keep leads with you from start to finish; ultimately this is scheduling a consultation. Personalized content such as emails with their name in the subject line and the creation of more content that shows positive metrics will help you engage with them. You can then track your leads through their process as another way to see where the process on your end could be improved. Maybe you need to engage them better at the start, send more or fewer emails, or reach back sooner if they contact your office.
Digital Marketing at DLM
1. Search Engine Optimization (SEO)
SEO uses keywords that help your website rank higher in search engine results to increase website traffic and organic leads. On-page SEO is all of the visible content, including FAQs. If someone searches “What is a rhinoplasty?” on Google and you have this question listed and answered on one of your pages, your site may pop up in their search results. The more optimized your website, the better the chance this will happen. Off-page SEO includes backlinks which are links to your website that come from other web pages. The more outside sources linking to your website, the higher your website will rank.
2. Content Marketing
Blog posts, infographics, and visual media generate brand awareness and attract clients in a fun, engaging manner. Blog posts can be used to discuss procedures in-depth, show your expertise in the medical field, give suggestions about certain health topics (such as wearing sunscreen), and more. Infographics can be used on your website, in blog posts, or on your social media to attract your audience’s eye and inform them in a visually appealing way. Similarly, videos give your audience something to look at and this can create a better connection with your patients, especially if you use videos to talk about yourself, your practice, and your staff.
3. Social Media Marketing
Social media is another way to engage with your audience on a platform they are comfortable using, such as Facebook or Instagram. You can promote your business by encouraging prospective patients to receive certain treatments with FAQs, testimonials, before and after photos, and more!
4. Marketing Automation
Automating certain tasks not only makes your marketing strategy more efficient but also sets up expectations for your audience. Social media posts can be scheduled ahead of time so that your followers know what day and time to expect your posts. Similarly, emails can be automated so that they are sent out immediately after someone signs up then sent regularly basis (weekly, monthly, or however you choose).
5. Email Marketing
There are many different types of emails that you can use in your marketing strategy. Customer welcome emails are a great way to engage with potential clients and show them that you care about their service. You can also use your email to promote your blog, holiday or monthly specials, and loyalty programs.
Your Marketing Team Specialists at DLM
If you’re looking to take the next step in your marketing campaign, the marketing team at Digital Limelight Media has you covered for all your needs. We will create a personalized strategy for you that gives your practice a unique brand and effectively promotes your services. Visit us online or schedule a quick 15-minute demo with one of our marketing specialists to learn more about all the services we offer.