Social media is no longer just for teens – about 90% of Instagram users follow at least one business account on their platform. Facebook, Twitter, and TikTok are three other big-name social media platforms, all of which can help you grow your brand and reach out to a wider audience.
Create a Memorable Profile
The first step to a successful social media account is a memorable username and a visually appealing page. Your username should be something recognizable and relevant, like your business name. If your business name is already taken, try starting with the business name then add an adjective or additional detail related to your company. Make your profile picture your company logo and write information about your brand in your bio. Don’t be afraid to add some wit or come up with a catchy phrase. For example, Oreo’s bio reads “Playful moments from your favorite cookie.”
Consistent Posting Schedule
Set up a posting schedule that will give your clients consistent content, even on holidays. Before engaging with your audience, you should set up some posts, about 10-15, so people will already see a full screen of photos when they click on your profile. As your platform grows, you will learn what time of day is the best time to post and what content your followers are looking for.
Engage with Followers
Social media creates a strong sense of community – if you want people to be talking about your brand offline, you need to talk with them online. Respond to comments, like and comment on other people’s photos, answer questions, and start conversations with your followers. You can also engage with your audience through witty captions and calls to action that encourage viewers to look more into your website and services.
Hashtags are part of the engagement you have with your followers. By linking related topics to your post, users interested in that topic can look up the hashtag and find your account. They will also see related hashtags and when you link multiple of these on your posts, you increase the chance of being discovered. Growing your platform helps your account be showcased on the recommended pages and one way to bump your name to the top of the page is by linking your platforms.
Link Your Platforms
Different platforms allow you to reach different audiences and share different content. People might follow you on Facebook but not know you also have an Instagram account, so you should include your Facebook username in your Instagram bio and vice versa. This will help drive up traffic and encourage more people to start following your account.
Get Started with Digital Limelight Media
Developing your own social media plan and creating and publishing your posts can take a lot of time, but we are here to help. At DLM, our team of content creators and marketing specialists will design a social media profile for you that keeps your brand consistent and highlights the services you want clients to focus on. Give us a call at 616-222-3735 or visit us online to learn more about the services we offer.