Managing a healthcare practice is hectic. It’s important to focus as much of your attention as possible on caring for your patients, but there is plenty of administrative work to tackle as well. Planning carefully for success is key and requires you to keep tabs on key performance indicators, or KPIs.
KPIs help you determine which strategies are working and which could use some work. At Digital Limelight Media, our team helps practices choose the KPIs they should focus on. Daily tracking and reporting allow practices to enjoy long-term success and growth, but you need the right tools to do so.
Tracking KPIs to Guide Practice Growth
You may have an idea of what is working well and what isn’t at your practice and with your website, but without identifying metrics, you’re working on a hunch alone. Tools like DLM Insight allow practices to see a range of KPIs in a single, easy-to-use dashboard. This allows you and your marketing specialist to quickly check in and identify pain points so you can adjust your strategy as needed.
Lead Volume, Call Volume, and Traffic
Lead volume, call volume, and overall traffic are some of the most important KPIs to track. These show how many prospective patients are viewing your site, calling your office, or completing online contact forms. Using DLM Insight, you can compare your lead generation month-to-month to track progress and growth or check traffic by medium to see whether patients find your site through an organic search. These KPIs are an important way to check in on your SEO strategy and make sure that patients are finding your site as they’re searching through Google.
Patient Conversion Reporting
It’s one thing to have eyes on your website and another to have patients scheduling appointments. This is what is referred to as a conversion—a patient who converts is one who sets up an appointment after contacting you online. This shows that your web strategy is effective and helps you measure your return on investment. If you aren’t seeing the conversion rate you would like to, your marketing specialist may make suggestions like making it easier for patients to schedule their appointments online or tweaking a call to action (CTA) to entice patients to give you a call.
Daily Reputation Management
Positive reviews are crucial for your business. New patients will check your overall rating and read reviews before deciding whether you are the right physician or practice for them, so it’s important to make a good impression. One of the keys to reputation management is to respond to negative reviews quickly. A tool like DLM Insight helps you keep track of new reviews from multiple platforms in one simple dashboard. This way, you and your marketing team can check in on reviews daily and respond as quickly as possible.
Schedule a DLM Insight Demo
Curious about DLM Insight? Set up a 15-minute demo with our team to see the tool in action. We’ll review what you need to know to decide whether working with DLM is right for your practice. If you have any questions, you can also give us a call at (616) 222-3735.