Social media profiles are an exceptionally efficient way to increase brand awareness and humanize your practice, just to name a few benefits of having an active social media account. However, what separates a good social profile from a terrific one hinges on several key factors. Is your social media game up to date and performing to the best of its ability? Let’s find out.
Keep Your Brand Consistent
It may seem like a silly thing, but making sure to use the same profile image for your various social media profiles is an example of a consistent brand across your practice’s online presence. Whatever social profiles you utilize, they should have a similar tone, color scheme, hashtag use (or tags), and graphics to help people recognize and remember you. Having an Instagram account that’s totally focused on sharing before and after photos and monthly specials is fine, but if your website reads like professional journal articles, people won’t know which is the “real” experience they’ll get at your practice.
A good rule of thumb is to keep things simple across your many accounts and content production platforms. Keep an approachable but professional tone in your posts and every once in a while perform an audit of your social accounts to make sure they haven’t drifted too far from one another.
Share Useful, Original Content
As a medical practice with a doctor (or multiple doctors) leading the business, it’s appropriate for you to be a thought leader with your content. This is especially true for dentists performing novel procedures or using techniques designed to be more comfortable or more effective than other dentists might use.
People are interested in knowing you’re an authority in your field as well as having a basic level of competency they expect from pretty much every dentist. Social media profiles are a great way to promote new articles, blog posts, or videos you’ve created, as well as photos of real patients who have gotten straighter, whiter, or more functional smiles after seeing your practice.
Engage With Your Audience
When was the last time your social media profile (whether the practice or the dentist) responded thoughtfully to a comment or reply? Never? It might be time to start engaging in a professional manner with the people who interact with you. Pick one or two engagements per post to simply say “thanks” or respond to negative feedback to help turn around a negative impression.
As always, make sure not to violate any patient’s privacy or health information, and use your best judgment when responding to others online; a knee-jerk response is usually never the best method of engaging.
Utilize Sponsored Posts
On nearly every social media platform these days, there are options to boost your posts to additional non-followers of your account in a blend of digital advertising and social media. When deciding to create sponsored content, make sure it’s as approachable and easily understood as possible, since more people than just your niche audience will see it. This is a great way to introduce new procedures or share particularly effective before-and-after photos to help get more eyes on your practice’s page.
Social Media Marketing by DLM
Running a social media account seems like a simple task, but there’s a reason practices hire full-time jobs just to manage their accounts. Between ideating, scheduling, monitoring, and reporting, social media management can add undue time and cost burdens to your current office staff. If you want your professional presence on social media done right, you’re in the right place. Our social media specialists curate social plans monthly and report on how your brand is growing online, tying its results all the way down to EMR data to show you in real-time how your marketing dollars are paying off. Learn more by calling our team or contacting us online today.