LinkedIn is currently the world’s largest professional network on the internet. When looking for the right job or internship or to connect and strengthen your professional relationships, LinkedIn is the place to be. However, when we are talking about how LinkedIn can benefit a medical professional or practice, it is all about patients being drawn in from your bio, or headline.
What is a LinkedIn Headline?
When creating a LinkedIn profile, users are asked to create a LinkedIn headline, which can be found at the top of the profile where you describe what you do in 220 characters or less. It should attract readers to click on your profile to learn more about your background and experience. You want possible leads to be able to learn more about your offered treatments and procedures, as well as be able to learn about your personal background.
What Should My Headline Say?
The LinkedIn platform has a default option to create a headline based on your current job title, however, it is not advisable to use this default option. A customized headline allows you to distinguish yourself from the rest and start building a case for your product or service. Overall, your LinkedIn headline should describe who you are, why an individual should connect with you, and how you can help them help you.
Tips for Writing a LinkedIn Headline
To write an eye-catching LinkedIn headline, we have put together some easy steps.
Step 1: Tailor Your Headline to Your Audience
When creating a headline, your target audience is prospective patients. Because of this, you will want your headline to be catchy, informative, and trustworthy; all important aspects that a possible lead will be looking for. Also, take into account your specific audience- if you are targeting an audience that is 50+, take into account their specific wants and needs.
Step 2: Include Your Value Proposition
It is beneficial to use the next part of your LinkedIn headline to describe how you can improve your patients’ lives. For instance, a possible headline could be “Board Certified Plastic Surgeon: Helping Patients Look and Feel their Best.”
Step 3: Avoid Hyperbole
It is advisable that you avoid bragging about yourself in your headline, as this can come off as off-putting. Try to avoid certain adjectives such as “Expert”, “Superior”, and “Best”. Even if these words do apply to you, you could also risk coming across as arrogant.
How to Change Your LinkedIn Headline
Updating your LinkedIn headline is very simple. First, you will want to click the “edit” icon at the top of your profile, beneath your banner. It is shaped like a grey pencil symbol. Once you click on this button, it’ll open a window titled “Edit Intro”.
Next, you’ll find the “Headline” text box. Here, you will type in your attention-grabbing headline for everyone else to see. You will now be able to refresh your profile, and your new LinkedIn headline will be in place.
Give Us a Call
Are you interested in learning more about how LinkedIn may be beneficial to your practice, as well as other social media platforms? Contact Digital Limelight Media today online or give us a call at 616-222-3735. Our team of marketing experts, content specialists, and creative designers can work with you to create the social media presence you desire.