SEO for Dentists
AVG. CONVERSION RATE
A beautiful dental website will help increase new patient conversions, but only if it has traffic going to it. To get more traffic to your website, you need a team of online marketing professionals that understand your industry and will create a custom SEO strategy that gets results for your dental practice.
At Digital Limelight Media, we do just that. Our team has the knowledge and experience needed to help you succeed in the competitive dental landscape. With over 20 years of experience in dental marketing and SEO, we give you an unfair advantage over your competitors.
Proven Techniques for Dentists
We only use white hat proven inbound marketing techniques to rank your Dental practice at the top of major search engines like Google, Yahoo and Bing. By following the guidelines set by these search engines, we ensure our clients websites will never get penalized or harmed. To get the most out of our strategy, we must understand the following:
Focus Procedures + Competitors' Advantage in SERPS + Client Leverage
Dedicated to High Rankings
The online landscape is always changing. We invest heavily to stay up to date with the latest advancements in organic search by attending conferences, reading Google patents and being members of exclusive groups. This helps us implement cutting edge on page and off page marketing techniques months before most competitors, to give your practice a big advantage over other dentists.
Competitors' Keywords and Rankings + Competitors' Techniques for Ranking + Amount of Traffic Competitors are Acquiring
We enjoy taking credit for the work we do which is why we invite our clients into our project management system. This way you stay up to date with the projects we are working on and our team is held accountable. Our clients also get access to a real-time reporting dashboard where you can see the results of your marketing campaigns in real time. The custom SEO strategy focuses on the following areas:
On-Page SEO + Local SEO + Content Strategy & Blogging + Link Building
What is SEO?
SEO is the ability to move your website up the search engine rankings in the organic (free) listings for keywords related to the dental procedures you offer. SEO is a long term marketing strategy that increases visibility for your practice, resulting in more new patient inquiries. Unlike Pay Per Click (PPC), you do not spend money for traffic to your website. Instead, multiple factors are taken into consideration to decide how relevant your website is to the query or keywords being searched. Such factors include the quality and relevance of your content, how long users stay on your website, linking within your site and from other relevant sites, plus much more. No matter where your website currently ranks or how competitive your city is, the SEO experts at DLM have the tools and resources necessary to get you found online!
One of the most important ranking factor that everything else stems from is the on page SEO. We put together a comprehensive keyword strategy targeting dental keywords that patients are searching for. During this process, we update existing content or create new content, add synonyms to keywords, link internally to relevant pages and ensure the content reads well, answering questions patients may have. On each page, DLM adds schema code, updates title headings, creates keyword rich meta titles and descriptions that are catchy. This helps get more clicks and move your page up the search engines. Strong on page optimization gives your web pages the best chance of ranking high in the search engines!
The next phase of the dental SEO process is the off page SEO. The most important off page ranking factor is link building. Each link pointing to your website is like a vote that tells the search engines your website is important. However, not all links are creating equally. Google, Yahoo and Bing want to see high authority links that are relevant to dentistry pointing to your website. At DLM, we do not focus on the quantity of links, we focus on the quality of links. For instance, we try to get links from Huffington Post, Forbes, dental associations, medical directories, real dental websites, charities and guest post opportunities. We utilize our established relationships to get some of the highest quality backlinks you can get for dental practices that have an immediate impact on rankings.
The only thing better than showing up on the first page of Google, Yahoo and Bing is showing up twice! We help our clients rank highly in the local maps section of the major search engines. Local results are the listing that show up next to the map when typing in various dental keywords. To do this, DLM creates new citations and cleans up existing incorrect citations to make sure the name, address and phone number match. We also claim, update and help get more reviews to the local listing pages to maximize practice exposure and patient inquiries.