WHAT IS MEDICAL CALL TRACKING?
If you are unfamiliar with call tracking, you are missing out on transparency in your marketing. Call tracking tracks incoming calls that are assigned to marketing campaigns. Until recently, knowing where your telephone inquiries have come from has been nearly inaccessible. For anyone interested in knowing how effective their marketing campaigns have been, this can be a problem. Call tracking software can help with concluding which of your marketing tactics are successfully generating calls.
HOW DOES CALL TRACKING WORK?
At DLM, we create and track a different telephone number for each of your marketing campaigns, so that your practice's marketing is able to be measured and tracked. Our call tracking software records the number of calls your receive for each individual marketing campaign, so that you have a clear view on which campaigns are working, and which are not. From there we listen to every call to pull out exactly how many new patients are coming from your marketing efforts. This data is available in real-time and you can also us it for quality control.