SEO for Plastic Surgeons
AVG. CONVERSION RATE
Having a beautiful plastic surgery website is only as important as the traffic you have going to it. you need a team of internet marketing professionals that not only create a customized seo strategy for your plastic surgery practice
but more importantly understand your industry.At Digital Limelight Media, we have the experience and knowledge to give you an unfair advantage over your competitors with over 20 years of plastic surgery seo & marketing experience.
Proven Techniques for Plastic Surgeons
At DLM, we only use proven longterm techniques to rank client websites. We adhere to the guidlines set by major search engines to ensure clients websites are never harmed and do not get penalized. This strategy starts with understanding the following:
Focus Procedures + Competitors' Advantage in SERPS + Client Leverage
Dedicated to High Rankings
We stay up to date with new advancements in the ever changing internet marketing landscape, utilizing the most cutting edge on page and off page marketing techniques. This results in better rankings, increased visibility and more new patients for your practice!:
Competitors' Keywords and Rankings + Competitors' Techniquesfor Ranking + Amount of Traffic Competitors are Acquiring
100% Client Transparency
At DLM we believe in client transparency. We send detailed reports to you every month so you can see what has been done and show you the results of our efforts as well. The custom SEO strategy focuses on the following areas:
On-Page SEO + Local SEO + Content Strategy & Blogging + Link Building
One of the most important factors for ranking highly in the search engines is the on page SEO. During the on page SEO process, DLM puts together a keyword strategy to target plastic surgery keywords that patients search for. During this process, DLM updates content, adds synonyms, performs internal page linking, and ensures the content reads well for patients. Within each of these pages, DLM will update the meta titles & descriptions, headers, add schema code, and monitor click through rates to maximize rankings and patient conversions. The on page optimization gives each page the best chance of ranking at the top of search engines.
The next phase of seo for plastic surgeons is the off page process. The most important off page factor is link building. Think of each link that is built to your website as a vote. Google, Yahoo and Bing want to see high authority links from websites that are relevant to plastic surgery pointing to your site. DLM puts together a link building strategy that will effectively push your website to the top of search engines. We focus on building links from our private blog network, editorial links like Huffington Post, associations, charities, and guest post opportunities. We build some of the highest quality links you can get which have an immediate impact on search engine rankings.
To get more online visibility for your practice, DLM helps rank your website in the local results of Major Search Engines. Local results are the listings that show up when nearby patients type in keywords related to the services you offer. By utilizing reviews, DLM helps increase the exposure and click through rate of patients to get more patient inquiries. When combined with SEO, this results in multiple listings to maximize practice exposure.
To get more patients to your website, increase their time on site and get more links naturally, we prepare a content marketing strategy for your plastic surgery practice. During this content strategy we target longtail keywords that patients are searching for that are less competitive than the main term. We also target neighboring cities with this strategy. These pages answer specific questions that potential patients have and help to generate extra leads for your practice. It also helps rank the main page high in the search engines because it elaborates on the main procedures that are offered within the practice.