If you are a business owner, you know how important advertising can be. Not only does it make people aware of your product or service, but it also reassures customers of your brand’s vision and gains customer loyalty. One of the most popular forms of advertising used today is called paid advertising.

Paid advertising is a type of advertising that you have to pay for, instead of owned or earned advertising. With paid advertising, marketers pay the owner of ad space in exchange for use of that space. There are several different kinds of paid advertising, including Google Ads, Facebook Ads, YouTube ads, and more. Read on to learn more about these ads and how they can benefit your business. 

What are Google Ads?

Google Ads is the Google search advertising platform that allows businesses to present short advertisements, videos, product listings, or service offerings to potential customers. These ads generally appear above the organic Google search results in order to best grab potential customers’ attention. Google Ads can appear in many different forms, including search engine ads, display ads on non-search sites, Google maps ads, YouTube ads, and on certain mobile apps.

Before starting a Google Ads campaign, it is important to first understand how the pricing works. There are many factors that affect the cost of Google Ads campaigns. Because of this, there is no exact answer to how much a Google Ad costs. You will need to do the research in your market to see what the general rate is per click. Google Ads allows business owners to manage their Google pay-per-click (PPC) ads and set a daily budget to ensure that their ad costs are affordable. Google Ads can be very profitable, with a return on investment (ROI) of about $8 for each $1 spent.

One key benefit of Google Ads is that they are pay-per-click, meaning that advertisers do not pay the cost of Google Ads when the Google PPC ad is displayed, they are only charged a fee when someone clicks the ad. However, with any type of advertising, there are also some cons involved, including that people tend to trust organic search results more than ads.

What are Facebook Ads?

Facebook Ads are ads that run solely through Facebook’s advertising platform. They come in multiple forms, including an image, video, slideshow, and more. These ads can appear in Facebook’s feed, Facebook Messenger, Instagram, and sometimes on non-Facebook apps and websites.  They let you target a specific audience, and you can specify how much money you would like to spend and personalize the goals that you would like to set for your ad.

There are many benefits of using Facebook Ads, including the ability to target your exact audience, create ads tailored to your specific objective, and easily find new leads. However, Facebook ads also have some cons such as having a diminished organic reach since no one on Facebook will see your ad content unless you are paying for Facebook ads.

What are YouTube Ads?

YouTube advertising is performed through Google Ads and is a way to advertise your video content on YouTube and maximize your user reach. These ads differ from pay-per-click ads or paid social media campaigns.

In order to create Youtube Ads, you must first start a free YouTube channel. Next, you can create ads that make your business stand out from the competition. Once a video ad is created, you can set up a campaign by targeting the people you want to reach and how much money you want to spend. When your campaign is up and running, you can check how it’s performing with YouTube’s free measurement tools.

As for the cost of Youtube ads, it is based on views. Each view can cost between $0.10 and $0.30, depending on your industry and target keywords. You can spend as little or as much as you want. If you set a daily budget, Google will only charge you up until that amount, making YouTube ads a safe investment. YouTube ads offer the benefit of keywords being generally less expensive to target than in traditional Google searches. We have also found that video ads perform higher than static picture ads.

Other Paid Ads

Retargeting ads allow your business to show ads to users who have visited your website and did not fill out a contact form or purchase an item. They are a great way to remind potential customers of your services or products. This is meant to be a long-term marketing strategy for established businesses and is a fantastic way to put a spotlight on your top-selling services or products, introduce a new product collection, or build brand awareness. The cons of this form of advertising, however, is that some people may feel uncomfortable seeing your company’s ads all of the time and may feel you are “following” them across the web.

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So, what is the best form of paid advertising? The answer to that is it really depends on your business and your individual goals. However, Google Ads are generally viewed as the gold standard of paid advertising.

If you are interested in paid advertising to improve your reach and bring in new leads, DLM can help! We usually recommend Google ads, video ads on YouTube, and retargeting ads. However, we will tailor our recommendations based on your individual business and goals. For more information on how we can help your practice, contact us today!