As most of us know, social media is a major part of our communication these days. Most every business has multiple social media accounts in order to reach their target audience. But, did you know that a great way to earn trust, respect, and potential customers is by creating a blog for your site? Read on to learn about the many pros of running a blog for your business.
First off, a blog can help build trust between you and readers. When you are sharing advice or information that can prove helpful to readers, you are placing yourself as an expert on those topics. Blogging can also help to market your business, since blog posts are often shared between many social media networks. If one person finds your blog helpful, they may share it so others can read it, and so on.
Blogging also improves search engine optimization for your website. Google often places blogs on the first page of searches, so the more blog posts you have the higher the change your blog will be posted on Google’s first page, and the more leads you may have. It is important to design at least some of your blog posts for SEO purposes, so that people can find your blog easier when using a search engine.
The best website for creating a blog is WordPress. It is extremely SEO-friendly and is easy to use, saving you from the frustrations of having to use a new website. After creating a WordPress blog, be sure to install Google Analytics, Google Webmaster Tools, and XML Sitemaps. Organic content needs to be written on your blogs so that Google does not keyword things.
Lastly, be sure to write about topics that people are interested in. But, how do you know what they want to read? One way is to type in keywords connected to your blog topics in a search engine and see what comes up. Also, see what other bloggers in your industry are writing about. If you are writing about what people are interested in, you are sure to get more reads.
As you can see, creating a blog can be very beneficial to your website. Now, get writing!