With the end of the year quickly approaching, the holiday season is almost here which means it’s to prepare for Black Friday and Cyber Monday – two of the busiest shopping days of the year. Having a platform to promote your practice and encourage sales is incredibly important. These are a few ways DLM can help you enhance your marketing strategy and eCommerce.

1. Offer Great Deals

Black Friday and Cyber Monday aren’t just for clothing, appliances, and other material goods. You can also use these busy shopping days to encourage sales at your practice. Set up a few specials with limited-time discounts on some of the most popular procedures that your clients request. If you sell skin care products, you can also emphasize these since they make great gifts for the holidays.

2. Limited-Time Savings

Giving your clients a limited time to earn the deals you are offering creates more incentive to quickly schedule a consultation. If patients see they only have three weeks to save on the procedure they have been dreaming of, this acts as a powerful call to action. In fact, limited discounts influence about 36% of buyers on Black Friday – that’s a huge percentage of possible clients!

3. Develop a Landing Page

A landing page announces all your upcoming specials and highlights different procedures that you think are the most popular among your patients. Giving your readers specific information about the discounts you are offering and how they can earn them.

4. Social Media Engagement

Along with your landing page, make sure to promote current offers and encourage patients to receive procedures on your social media account(s). Our marketing specialists can set up this social plan for you, with posts announcing the new offers and counting down to the “last chance” notification.

5. Email Marketing

If you have great specials and amazing offers, you need to make sure your patients or prospective patients know about them! Constantly remind your subscribers with advertisements about the savings in your email newsletter. Make sure to include a call to action that encourages patients to call your office and schedule that consultation for the offered procedure.

6. Free Gifts

Free gifts create a personalized customer experience and encourage patient loyalty. These gifts don’t have to be large. You could consider a small accessory, sample-sized skin care product, or a coupon to use on their next visit to your office.

7. Interactive Experiences

Take advantage of the holiday spirit and have fun with your marketing strategy! You can create a discount wheel, sweepstakes contest, or award small purchases for patient loyalty or other factors. This will make you and your practice memorable while generating a good patient experience.

8. Keep Your Offers Going

Black Friday and Cyber Monday are the two biggest shopping days, but the buzz continues throughout the entire “Cyber Week.” Let your limited time offers expire a few days after Cyber Week, or until the end of the week, to encourage more patients and generate more traffic.

Purchase eCommerce with DLM

Paid advertising with Google Ads is a great way to promote your practice and garner attention at your ecommerce store. At Digital Limelight Media, we can also help you develop an eye-catching social media profile, engaging email newsletters, and beautifully designed advertisements. Contact our office in Grand Rapids, MI, and let our marketing specialists help you prepare for your biggest sales of the year.