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Posts by category
- Category: Call Tracking
- Category: Content
- Inclusive Language: What It Is and How You Can Use It
- A Guide to Storytelling
- Link Relevance vs. Content Relevance: What’s the Difference?
- What is Evergreen Content and Why Is It Important?
- Is Writing a Blog Important? (and When to Try Something Else)
- Search Optimizing Medical Content
- The History of Blogging
- Why Blogging is Important for Your Business
- Category: CRM
- Is My Business Too Small for a CRM?
- Is CRM Hard to Learn?
- Why is a Customer Relationship Manager (CRM) Better than a Spreadsheet?
- Benefits Of A Centralized Customer Relationship Management System (CRM)
- Why An All-In-One Platform Is Essential For Healthcare Practice Growth
- 4 Ways a CRM Can Transform Your Practice
- Category: Design
- What’s the Difference Between UX and UI Design?
- Principles of Website Design: Contrast
- Principles of Website Design: Repetition
- Principles of Website Design: Alignment
- Principles of Web Design: Focus
- Is Print Media Dead In 2022?
- It’s Your Brand! 3 Reasons Why Brand Consistency Matters.
- Photoshop, Illustrator and InDesign: Strengths, Weaknesses and When to Use Each
- Responsive Website Design for Medical Practices & Why You Need It!
- Category: Email Marketing
- Email Marketing Is Still Alive And Well: Here’s What To Know
- Creating an Email Newsletter People Will Actually Read
- Rethinking Your Email Subscription List
- Boost Your Blog Email Subscribers in 3 Months
- Create a Personalized Email Campaign with Welcome Emails
- Why Buying Email Lists is Never a Good Idea
- How to Build a Better Email Unsubscribe Page
- Medical Industry Email Marketing: Benchmarks and Best Practices
- What Email Marketing Platform Should I Use in 2022?
- Email Marketing Is Still Alive And Well: Here’s What To Know
- Email Automation Drip Campaigns: Your How-To Guide
- Email Marketing: 4 Ways It Benefits Your Medical Practice
- Category: Front Desk
- 4 Tips for a Successful First Year in Business
- 7 Conversation Starters for Patient Consultations
- How to Answer the Question “What is Your Greatest Weakness?”
- 15 Microsoft Excel Formulas to Save Time on Your Marketing Spreadsheets
- Why Providers Should Never Stop Accepting New Patients
- Top Customer Experience Stats & Trends to Keep an Eye On
- Your Checklist for Hiring a Healthcare Marketing Agency
- Improving Efficiency for Your Front Desk Employees
- 6 Ways to Make Sure Your Patients Love Your Waiting Room
- Prevent Patient Attrition by Avoiding These 4 Patient Experience Mistakes
- Four Steps to Grow Your Healthcare Practice in 2022
- How to Nurture Unqualified Leads
- How to Retain Employees and Beat Burnout
- How To Hire A Stellar Employee
- The Do’s and Dont’s of Password Safety
- Seven Strategies to Increase Productivity in the Workplace
- How to Decrease No-Show Consultation Rates: 3 Simple Steps
- Category: Gallery Images
- Category: Online Stores
- Category: PPC
- The Complete Guide to Google Ads
- The Ultimate Guide to Paid Advertising for Healthcare Practices
- Why Isn’t My Ad Showing Up When I Google Myself?
- The Benefits of Using Paid Advertising for Doctors
- How to Accept a Google Ads Invitation from a Manager Account
- What Is the Best Form of Paid Advertising?
- Are Google Ads Right For Me?
- How to Create Successful Facebook Ads
- The 411 on How to Target Facebook Ads
- How to Target Facebook Ads
- Category: Reviews
- Category: ROI
- Everything You Need to Know About Digital Marketing
- Creating an Effective Customer Journey Roadmap
- Why is Customer Lifetime Value Important?
- Why A Healthcare Marketing Consultant Can Save Your Practice Money
- Ask These Questions Before Signing A Healthcare Marketing Agency
- Benefits Of Paid Dental Advertising
- How to Use a Performance Scorecard at Your Healthcare Practice
- How Daily Performance Tracking Benefits Your Healthcare Practice
- Track Practice Performance With These Key Performance Indicators
- I Just Bought A Laser – How Can I Make My Money Back?
- Leverage EMR Data To Better Understand Your Marketing Efforts
- The Importance of Trusting Your Marketing Team
- How to Calculate Marketing ROI for Medical Practices
- 5 Things your marketing agency should be doing for your practice in 2022
- Category: SEO
- How to Write a Professional LinkedIn Headline
- Google Universal Analytics Is Dead, Long Live Google Analytics 4
- What Is An Algorithm?
- Should You Pay for Physician Profiles?
- Local Search Developments from Q2
- How Getting Back to Basics Can Help You Get More Website Visitors
- How to Measure Link Building and Increase Organic Growth
- Should You Optimize Your Web Content For Humans or Robots?
- What are Organic Search Results?
- Google Universal Analytics Is Dead, Long Live Google Analytics 4
- What Is An Algorithm?
- Evaluating Your Website Health with Google Search Console
- This One Simple Oversight Might be Killing Your SEO
- What’s the Difference Between a Citation and a Backlink?
- Does Having Multiple Google My Business Profiles Help Or Hurt Your Medical Practice?
- Is The Only Goal To Be #1 For A Keyword?
- How to Optimize Your Google My Business Listing
- SEO Trends For 2022
- Who Is Your Real Competition?
- On-Page And Off-Page SEO: The Basics
- SEO: What It Is And Why It’s Important
- Who owns what? Marketers vs. Google
- How Video Marketing can Produce SEO Results
- Category: Social Media
- Top-Ranked Doctors on Instagram
- How to Host an Instagram Takeover
- Your Guide to Instagram Stories for Business
- Add a Link to Your Instagram Bio in 3 Easy Steps
- Board-Certified Doctor or TikTok Star?
- Gain Followers on Social Media Without Paying for Them
- How To Make Your Dental Social Media Better
- Getting Started With Social Media For Medical Practices
- 4 Reasons Personalized Instagram Content is Essential
- How to Use Digital Advertising, The Smart Way
- How to Create Eye-Catching Instagram Videos
- How To Use Instagram For Marketing
- Top 5 Common Facebook page Mistakes
- 2 Ways #Hashtags Can Help Your Medical Practice
- Category: Texting
- The Telephone Consumer Protection Act (TCPA)
- Text Message Regulators and Laws
- The Difference Between Promotional And Transactional Texts
- How to Promote Text Message Marketing
- How to Obtain Consent for Text Message Automation
- What is Express Written Consent?
- Understanding SMS Compliance
- The Pros and Cons of Chatbots
- Best Practices: Text Messaging for Doctors and Healthcare Practices
- What is an AI and How Can It Help You?
- Category: Video
- Social Media Video Tips for Business Owners
- How to Increase Your Organic Traffic with Video Marketing
- The Beginners Guide to Starting a Vlog
- Creating Eye-Catching YouTube Descriptions
- How to Gain Attention from Your YouTube Thumbnail
- 6 Ways Video Marketing Can Grow Your Practice
- Tips for Filming Your Own Videos
- Category: Website
- Your Guide to Redesigning Your Website
- How to Prepare for a Successful Website Launch
- Your Guide to Redesigning Your Website
- What’s the Difference Between a Custom and Customizable Site?
- Do I Need a New Website in 2022?
- Top 5 Necessities for Hosting Your Online Event
- How to Setup a HIPAA Compliant Website
- Will Mini Websites Benefit My Medical Practice?
- What is Parallax Scrolling and Why is it being used?
Testimonials
- Dr. Nathan Fox
- Dr. Paul Stanislaw
- Fennell and Yoxthimer
- Dr. Rachel Ness
- Plastic Surgery Associates
- Michael Halliday, DC
- Dr. Jennifer Janiga
- Dr. Jennifer Plotnick
Case Studies
Galleries
- Deschamps-Braly Clinic
- K Plastic Surgery
- Skin Refine Med Spa
- Dr. Lazare
- Center for Dermatology & Aesthetic Medicine
- OVD Insurance
- Eye Consultants
- Defyne
- TriMotus
- Spinecare NYC
- Blume Skin & Body
- Aspire Plastic Surgery
- 5th Ave Plastic Surgery
- Beverly Fischer, MD
- Dermacare
- Gilpin Facial Plastics + Aesthetics
- HausMD
- Results Medical Aesthetics & Wellness
- Resilient Performance
- Art Aesthetica
- Care Plastic Surgery
- Wolverine Electrical Contracting
- Trillium Creek Dermatology
- Grand Pearl
- Hybrid Medical Solution
- SkinCeuticals SkinLab
- Reserve Dermatology & Aesthetics
- Aesthetics Center at Woodholme
- Hamblin Dermatology
- Ottawa Derm Centre
- MD Skin
- Locust Vallery Dentists
- Nouveau Health & Wellness
- Gallery of Cosmetic Surgery & Aesthetic Lounge
- HMGS Dermatology
- Fennel, Yoxthimer and Associates, DDS, Inc.
- Fargo Center for Dermatology
- Erwin, MD | Medical & Cosmetic Dermatology
- Alex Tepper, MD, FACOG | Obstetrics & Gynecology
- Campus Eye Group
- Elite Aesthetics & Wellness
- Grand Street Dental
- Janiga MDs | Plastic Surgery & Cosmetic Center
- Cosmetic Surgery Associates
- Anh Nguyen Ophthalmology
- Arlington Dermatology
- Carnegie Women's Health
- Reflections the Center for Cosmetic Medicine
- Boston Vision
- Paquet Facial Plastic Surgery
- North Valley Cosmetic Surgery
- Ourian Plastic Surgery
- Charlottesville Plastic Surgery
- Gawley Plastic Surgery
- Prysi Cosmetic Surgery
- Falcon Plastic Surgery
- Tucson Plastic Surgery
- Walker, MD | Facial Plastic Surgery
- Power Plastic Surgery
- Evan Ransom, MD
- Dr. Ellen A. Janetske
- Shaddix Plastic Surgery
- Howland Plastic Surgery
- J. Sweat Plastic Surgery
Resources
- Leadership with CFO Andrew Cromer - The Limelight Podcast: S03E05
- Artificial Intelligence & Marketing - The Limelight Podcast: S03E04
- Building Community - The Limelight Podcast: S03E03
- Google is King - The Limelight Podcast: S03E02
- Welcome Back! - The Limelight Podcast: S03E01
- Optimize The Secret Sauce to Higher Rankings - with Jeff G.
- Heatmapping & Scrollmapping Web Pages - with Tyler R.
- PR Services with Julia B.
- Meta Ads and Retargeting - with Lauren B.
- Influencer Marketing - Julia B.
- Gaining Authority in Local Organic Using Reputation Management - Molly
- Galleries & Google Image Search for More Traffic - Ryan R.
- Importance of Website Conversions - Tyler R.
- Expertise, Authority & Trust for Higher Rankings | Ryan Rogers
- New Season - New Host | Welcome Julia
- Leverage EMR Data To Better Understand Your Marketing Efforts
- Prevent Patient Attrition by Avoiding These 4 Patient Experience Mistakes
- 5 Reasons Why You Need to Start Using Call Tracking Phone Numbers
- What's The Best Tool For Medical Practices?
- Email Automation Drip Campaigns: Your How-To Guide
- The Doctors Guide to Responding to Reviews
- 5 Ways a CRM Can Help You Better Manage Your Leads
- Best Practices: Text Messaging for Doctors and Healthcare Practices
- What’s the Difference Between a Custom and a Customizable Site?
- How to Successfully Write SEO Content for the Medical Industry
- The Ultimate Guide to Succesful Healthcare Video Marketing
- Setting Up a Successful Video Marketing Trip to Your Medical Practice
- The Ultimate Youtube Channel Setup Guide for Medical Practice
- How to Successfully Audit Your Youtube Channel
- Healthcare Social Media 101
- The Ultimate Google Ads PPC Kit
- The Ultimate SEO Checklist for Medical Practices
- Beginners Guide to Growth Driven Design
- How to Take Amazing Before + Afters
- Photographic Standards
- Top 5 Ways to Increase Website Conversion and Tracking
- What to look for in Q3/Q4 of 2022 - with Kyle and Ryan
- DLM Review - Ryan Rogers, Partner
- Medical Marketing Trends for 2022
- The Basics of Design - Learn Design Principles with Josh K.
- Video Marketing for Medical Practices - Where and Why to Start Now
- Meet Operations Manager Emily O'Connor
- The Best Medical Job Descriptions To Help With Employee Hiring
- Social Media with Kayleen
- Starting at the Beginning - Internships, Sales, and Onboarding (Aryana and Emily)
- Content Writing for SEO
- Data is the New Oil - Meet Niko and Allie
- Bonus Episode: YouTube Ads for Medical Practices with PPC Specialist Mike
- The Client Relationship with Stephanie (DLM Insight)
- What to look for in Q3/Q4 of 2022 - with Kyle and Ryan
- Inside DLM with Content Writer, Jackie
- Its All About Design with Abby Schmidt
- Bonus Episode: What to expect in Q2 2022 with Klye Peacy CEO of Digital Limelight Media
- Improving Your Content with Sam S.
- Pay-Per-Click (PPC) with Mike Ryan
- How We Got Started - Meet CEO Kyle Peacy
- Introduction to DLM Review - Meet Andrew Cromer
- Pilot Episode: Content Writing for SEO - The Limelight Podcast: S01E01
Team
- Cameron Nickola
- Ryan Leck
- Sam Herwaldt
- Sara Strohschein
- Katie Klomparens
- Grace Glass
- Tori Ward
- Tessa Schulz
- Sarah Perchikoff
- Sara Ursum
- Reilly Lewis
- Peyton Elenbaas
- Megan Glynn
- McKenna Phillips
- Kara Korcek
- Joryn Wynsma
- Jackson Pollak
- Emma Tideswell
- Chandler Adame
- Celisse Pennington
- Jordan Aldrich
- Peter Morren
- Chiara Nicholas
- Jules Backus
- Lauren Brewer
- Rachel Smith
- Cole Elliott
- Jackie Smith
- Taylor Deni
- Molly LaHaie
- Allie Linder
- Devin Melinn
- Brooke Terryn
- Hannah Fowler
- Erika Roberts
- Emily O'Connor
- Tyler Rix
- Kyle Peacy
- Ryan Rogers
- Andrew Cromer
- Joshua Koepke
- Alicia Myers
- Kayleen Flanery
Gallery Categories
Resource Topics
- Reputation Management
- Public Relations
- Middle of Funnel
- Top of Funnel
- Retention Marketing
- Call Tracking
- DLM Insight
- EMR Integration
- Email and SMS Drip Automations
- Web Design + Branding
- Customer Relationship Management (CRM)
- IRIS Conversational AI
- Website Hosting + Management
- Content Services
- Video Editing and Production
- Paid Advertising Management
- Search Engine Optimization (SEO)