Retention Marketing

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Prior patients present valuable opportunities.

Although it’s important to focus much of your marketing resources on getting new patients in the door, it’s also important to keep them coming back. Using simple automated tools and a few steps of effort, you can level up your retention marketing and make the most of people’s great experiences at your practice.

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Minimizing the number of missed appointments, cancellations, and instances of “buyer’s remorse” among your patients is key to maintaining a healthy revenue and scalable growth plan for your practice. The point of retention marketing is to not lose track of patients who either have already come in for a procedure or have promised to keep their appointment or consultation. There are unique opportunities in both cases to create highly targeted types of touchpoints to keep people informed of your services, their upcoming visits, and any special offers they might be interested in.

With our innovative and automated retention marketing service, you’ll be able to decrease your no-show rate and gain more revenue from patients who have already enjoyed their time at your practice.

What is Retention Marketing?

Retention marketing, also sometimes referred to as re-marketing, is any marketing effort done on a person who has already made a purchase or booked an appointment with your practice. There are other definitions of digital retention marketing, which includes showing an ad for your practice to someone who has already visited your website in the past.

At DLM, we offer automated tools to help you set up campaigns that run automatically when certain criteria are met, including booking an appointment or completing a visit.

Email Marketing

Our automated email software can be used to send appointment reminders, drip campaigns, and requests for an online review to your patients and those who have scheduled an appointment. These can be designed professionally by our team and set up for you or done by your team within DLM Insight.

These emails tend to have a higher open rate (if not click rate) than “cold” marketing emails that might go out to a broader audience who hasn’t already made a commitment to your practice. This means your efforts in retention marketing will be seen by more people and have a greater chance at resulting in more revenue.

59% of people say marketing emails have influenced their purchase behavior.

Text Message Marketing

Our automated text message tool, IRIS Conversational AI, is a powerful new way to connect with patients both before and after their visit. People are aware that they might receive marketing emails from places like a medical practice who received their phone number and tend to be more receptive to the message than when the same one is conveyed in an email.

With IRIS, your staff has a central inbox for all your texting conversations, meaning that no matter who takes a day off, messages won’t go ignored by your staff. You can also automate responses to be delivered a certain number of days following a specific person’s visit, such as a link to fill out a survey a week later or a checkup reminder when needed.

Average open rate for SMS marketing text messages is 98%.

DLM has been a consistent force for our practice. We can count on them for qualified leads and clear communication!

Dr. Jennifer Janiga

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Benefits of Retention Marketing

More people open and are receptive to the marketing materials they get from brands they’re already familiar with or have made a payment to in the past. This holds true for medical practices, and is a great opportunity to share complementary treatments for prior patients, relevant specials when you choose to run them, and other information you think they might be interested in.

It should also be no surprise that retention marketing helps retain more patients and reduce no-show rates. This means less lost revenue and fewer scheduling headaches for your team.

Get Started with Retention Marketing

DLM’s all-in-one marketing software makes following up with patients more simple and centralized than ever. Learn more about this part of a comprehensive marketing plan and how our medical clients have specifically benefited from retention campaigns by filling out a contact form on our website today.

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Our people are our strength, and we want to share the strength of their knowledge with you. We hope you find our resources valuable as you continue navigating the complex and ever-changing landscape of the medical industry. Find blogs and ebooks on current and future trends, best practices for digital marketing, and much more.


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