Care Plastic Surgery

New Custom Website and Content in Cary, NC

We implemented a new website design and fresh content. Scalable SEO strategy leveraging Insight for keyword research and content organization. We analyzed baseline marketing ROI to understand opportunities. Set up drip campaigns and train staff on proper lead management utilizing CRM.

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4,085% ROI on New Patient Acquisition. Measured with EMR Integration. Over 3 Years of Service.

Dr. Brian S. Coan is an award-winning, nationally renowned, board-certified Plastic Surgeon and a member of the distinguished Fellow of the American College of Surgeons (FACS).
Dr. Coan was looking for more transparent marketing services so he could scale his practice and improve lead management processes. He contacted DLM to help him achieve this growth.

Results and Outcomes

Over two years of data provide for a 4,085% ROI. Care Plastic Surgery has an EMR integration with DLM, which has allowed us to have accurate ROI calculations on New Patient Acquisition.


  • Raleigh is a competitive market and the previous website had some negative SEO.
  • The technology was a hurdle to overcome for integrations.


  • Dominate the Raleigh Market
  • Create a seamless integration with EMR system
  • Train staff on how to properly manage leads


Total Conversion
(12 MO.)


Website Traffic
(12 MO.)


(12 MO.)