As mobile devices become more powerful and more prevalent in everyone’s daily lives, their expectations around who they trust having access to sending them texts has changed as well.
This has created an emerging market for medical practices for multiple reasons, from marketing directly to potential patients to reminding current ones about upcoming specials or appointments. IRIS Conversational AI is DLM’s solution for medical practices to engage new patients with text conversations that are scalable and simple for anyone in the office to respond to.
IRIS Conversational AI is a text message-based communication application within DLM Insight that allows practices to message phone numbers gathered through a web form. In addition to manual conversation responses with real people in your office, you can also set up automated conversations, such as a series of initial texts that describe your availability for specific procedures, notify texters of office hours, and remind them of upcoming appointments.
As a medical practice, any conversations you have with people regarding medical procedures need to be HIPAA-compliant, which is built into IRIS’s engagement process. People first fill out a contact form and consent to receive an initial text from your practice, which will then confirm the opt-in process for that specific number and personal information (name and procedure of interest, for example) before the conversation can begin.
Once opted in, your practice can send and receive texts with people from within Insight in a simple inbox setup that any relevant team member can log into securely from anywhere. This makes it easier for your team to stay on top of text leads so you don’t miss an opportunity if someone takes the day off, for example.
Much like what you may already be using for email campaigns, you can set up text message drip campaigns to inform new leads about your most sought-after services or about a specific procedure of interest they have indicated. We can offer our best practices for how often and how to craft these text campaigns or you can try out IRIS for yourself to see how easy it is to create more personalized relationships through texts rather than emails.
The statistics of text marketing, whether for previous patients or potential new ones, speak for themselves. The average open rate for SMS marketing text messages is 98%, meaning you’re essentially guaranteed people will at the very least see your messages and begin to remember your practice name and brand.
In addition, a vast majority of people view their text message conversations, whether with brands or other people, as more personal than emails or cold calls. This greatly enhances their perception of whoever they receive a text from and makes it more likely they’ll convert to a paying customer.
We’re proud of this tool and have already seen the remarkable impact it has had on practices’ marketing efforts. Learn more about why our clients love IRIS Conversational AI or contact us to try a free demo of this tool by emailing us or filling out a contact form on our website today.
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