Lead Management Services
Keep your schedule booked out and revenue stream strong.
Middle of Funnel Services
The middle of the funnel is process lead management or lead nurturing, and it’s crucial to keeping your schedule booked out and your revenue stream strong. With our comprehensive set of tools and services, you can reach patients and potential patients in unique and consistent ways to reassure them they’re making the right decision by picking your practice.
IRIS Conversational AI
Our text message marketing system, IRIS Conversational AI, puts your front office in touch with people where they spend a large amount of time: looking at their phones. As people becomemore amenable to the idea of receiving texts on their devices from brands and local organizations, there’s a huge opportunity to build trust and a personal relationship through text conversations with your practice.
Customer Relationship Management (CRM)
Up to a certain point, you might be able to get away with manual spreadsheets to keep track of your leads and marketing touchpoints. However, as you grow and scale your practice, you’ll quickly find yourself needing more automated tools that are centralized and accurate. Our CRM, built for medical practices, integrates with multiple marketing tools inside of our very own transparency tool DLM Insight, making sure your leads receive the right marketing materials at the right time.
Reputation Management
All it can take is a single bad review to make someone think twice about coming to your practice, even if the one review is not a good example of an experience – or worse, the review is fake. This is the reality in our 5-star-scale world. DLM helps you curate your reputation and allows your team to be informed of potentially negative reviews before they harm your reputation.
Email and SMS Drip Automations
The core of digital lead nurturing is still firmly in the realm of email, but you no longer need to manually send new leads your standard welcome email thanks to the ease of automation. In fact, the new best practice after acquiring new email addresses is a series of 3-5 emails that do more than just say “hi,” by pointing your new potential patient to your website and information about what makes your practice unique for their specific interest. When combined with IRIS Conversational AI, you can automate a complementary text message drip for a more personal connection.
RESOURCES AT YOUR FINGERTIPS
All to help your practice grow.
Our people are our strength, and we want to share the strength of their knowledge with you. We hope you find our resources valuable as you continue navigating the complex and ever-changing landscape of the medical industry. Find blogs and ebooks on current and future trends, best practices for digital marketing, and much more.