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Influencer Marketing – Julia B.
In this episode, Marketing Specialist Julia Backus discusses influencer marketing, a new and increasingly popular tool for medical practices to grow their reputation using one of the most powerful forms of marketing - word of mouth. Learn more about what influencer marketing is, what it can do, and how to find the right influencer for your brand.
View PodcastGaining Authority in Local Organic Using Reputation Management – Molly
In this episode, Marketing Specialist Molly discusses reputation management, reviews, and how she helps clients manage them. Learn more about how to respond to patient reviews and increase your authority - both face-to-face and within the digital landscape.
View PodcastGalleries & Google Image Search for More Traffic – Ryan R.
In this episode, our SEO team led by Ryan Rogers discusses polishing up your before-and-after image gallery - an essential step for any medical practice. Learn more about how to make it user-friendly and implement it as a key part of your conversion strategy using DLM's comprehensive gallery tool.
View PodcastImportance of Website Conversions – Tyler R.
In this episode, our Creative Manager Tyler Rix discusses website conversions and DLM's industry expertise in approaching them. Learn more about how to boost conversions by optimizing your pages with tools like call-to-actions - and some thoughtful strategizing when it comes to development, content, and design.
View PodcastExpertise, Authority & Trust for Higher Rankings | Ryan Rogers
In this podcast episode, our SEO strategists Jeff Grogan and Ryan Rogers discuss thought leadership, how to build trust, and how to measure that trust. In regards to online content, trust is the authority that page has based on the quality of cited sources, relevant linking, and other factors. This trust is measured in three factors: on-page, off-page, and local SEO (search engine optimization).
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