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Google is King – The Limelight Podcast: S03E02
In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer explore the evolution of Google from a search engine to a tech giant, highlighting its services, acquisitions, and ventures into hardware, cloud computing, and AI. They discuss the impact of Google's algorithm updates on SEO practices, offering tips for staying ahead. The episode also covers keyword strategy, the importance of quality content, and user experience in SEO. Additionally, they delve into local SEO for small businesses and share fun facts and trivia about Google. Tune in to learn more about the ever-evolving world of SEO and Google's influence.
View Podcast Season 3
Welcome Back! – The Limelight Podcast: S03E01
In this pilot episode of The Limelight Podcast, meet your new hosts Chandler Adame and Lauren Brewer as they introduce themselves and share their passion for marketing. They kick off the season with the "Lemon & Lime" segment, discussing one good and one bad thing in the industry, and dive into the basics of SEO. The episode wraps up with a sneak peek into what to expect in future episodes, including industry news, best practices, and guest appearances. Join Chandler and Lauren for an exciting journey through the world of digital marketing.
View Podcast Season 3
Optimize The Secret Sauce to Higher Rankings – with Jeff G.
During this episode of the Limelight Podcast, marketing specialist Julia Backus and SEO content specialist Jeff Grogan dive into content optimization. SEO and high search rankings all start with E.A.T: expertise, authority, and trustworthiness. Jeff discusses a few ways that he boosts our clients' SEO scores for higher ranking. Editing or adding headers, page titles, body content, and FAQ questions can all help boost search rankings.
The "secret sauce" of SEO is that it requires a balance of user experience (readability) and functionality (how the page ranks in Google). Another key consideration is patience. As Jeff says, boosting search rankings is a marathon, not a sprint, so it can take some time to see the impact of your optimization.
Heatmapping & Scrollmapping Web Pages – with Tyler R.
In this episode, Tyler Rix, DLM's Creative Director, discusses heatmapping and scrollmapping, two important metrics worth tracking on your site. Learn more about your users' mobile browsing habits, what makes them stop or interact with different parts of a webpage, and how you can use this data to guide your website design.
View Podcast Season 2
PR Services with Julia B.
In this episode, public relations expert Julia Backus discusses public relations and what constitutes newsworthiness for medical practices. Learn more about how PR is different from traditional advertising, how SEO plays a role, and how you can use PR to boost awareness in your local area.
View Podcast Season 2
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