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Scale your medical social media presence with help from our social plan experts.
Effective social media marketing requires a targeted and experienced approach in a market saturated with options in any given person’s feed. At DLM, we can help get your posts where they’re needed most to boost web traffic and ensure your patients see valuable information from you in the places they expect it.
Why Social Media Marketing Matters
Social media has changed drastically (even within the last few years) and will continue to do so. It’s now the primary way that people interact with each other and the brands they care about online, meaning there’s no excuse for not taking advantage of this huge opportunity to bring your brand directly to your patients’ feeds. When you forego promoting your brand and reputation on social media, your prospective patients will discover other practices in your area.
Running a medical practice is a busy job for everyone from the front office to the practice physicians, which is why we’re here to help. Our social media team can create a wide-reaching content strategy that hits your focuses and translates into revenue for your practice.
Social media is an effective way to engage with patients and expand your online presence. Many businesses are told that social media marketing is not worth the time and effort, but a carefully-curated social media marketing campaign by our team can bring in real gains in bottom line revenue for your practice.
Organic Social Media Growth for Medical Practices
Customized, eye-catching content carries your brand to your followers. The backbone of social media, your patients interact with you and your practice when you produce engaging, educating posts about your technologies and services that solidify their decision-making process. This creates meaningful relationships, showcasing your practice’s culture and personality to bring in new patients and keep previous ones coming back.
Our team can also deliver patient reviews, before-and-after photos, and practice updates to build trust in your brand and expertise.
Promoted Posts for Enhanced Awareness
Reaching your followers is only the first step. Reaching new audiences means reaching prospective patients and driving site traffic where it matters most. Failing to utilize promoted posts on platforms like Facebook and Instagram means users see your competitors’ promoted posts instead — and since organic post performance is on the decline, it’s harder than ever to compete for space on your patients’ feeds.
Managing social media ad campaigns requires expertise, however, which is why our team is a trusted partner, providing you real-time insights on your social media performance across all efforts, promoted and organic.
Even the best posts don’t mean much when they don’t translate into conversions. Using incorporated tracking metrics in Facebook and Instagram, as well as Google Analytics, we can track your website traffic resulting from paid ad campaigns to measure effectiveness and create new strategies to boost your social media presence.
There’s no “right” strategy when it comes to social media, which makes this data gathering all the more important to help you maximize your marketing ROI and maintain a financially healthy, growing practice.
How DLM Can Help
Our social media strategy process begins with determining your goals and focuses for your social media accounts. Then, we can create a customized organic content calendar that incorporates your business goals for specific services, brand awareness, and follower engagement. This typically results in a plan for up to 12 posts per month on your preferred platform(s).
We can also generate and monitor paid advertisement campaigns to track conversion rates and optimize your social media presence to reach new patients in your area and effectively compete for clicks. Performance data for both organic and paid campaigns are stored and are easily accessible in DLM Insight at any time, so your team always has the full, transparent picture of your social media performance.
Whether you want a hands-on approach to your social media presence or not, our team offers years of experience in social media marketing and the latest knowledge in rapidly changing social media trends. Working in tandem with our design and content teams, we can extend your brand to your favorite social media platforms to engage with your patients and build meaningful relationships, all while saving your team valuable time per week.
Let’s Get Started
We’re excited to create the social media marketing plan that fits you and your goals, ensuring you reach your audiences with relatable, quality content. By partnering with our team, you’re taking your brand to the next level by meeting potential patients where they’re at their best. To get started, contact us by calling or filling out our online form.
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Our people are our strength, and we want to share the strength of their knowledge with you. We hope you find our resources valuable as you continue navigating the complex and ever-changing landscape of the medical industry. Find blogs and ebooks on current and future trends, best practices for digital marketing, and much more.
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