Call Tracking

Know who's calling and how they found you with CallTracking.

ARE YOU USING JUST ONE PHONE NUMBER FOR YOUR MARKETING?

Learn where your most valuable phone calls are coming from.

Phone calls are vital for medical practices to not only book appointments, but also to answer questions, serve patient needs, and convert wary customers. With phone call tracking integrated all the way down to payments in your EMR, you can have unprecedented insight to where your patients are finding your number.

Why It Matters

Know who’s calling and how they found you with Call Tracking.

Most medical practices are familiar with call tracking. It’s a unique number that you can tie to a new lead in a CRM. However, traditional call tracking doesn’t usually follow through all the way to a patient’s actual visit and payment.

ROI call tracking by DLM is the ability to tie out calls from actual patients that are stored in your EMR or scheduling system, giving you the ability to see exactly how your marketing efforts are paying off.

Why Would I Want Call Tracking?​

If you want to know how many calls you get from your marketing campaigns and how many resulted in paying patients, then call tracking from DLM is for you. We leverage call tracking to help our practices gain more insight into the true value of the marketing we are doing on their behalf.

We go several layers deeper with our ability to integrate with EMR systems, revealing real revenue from specific ad campaigns or other marketing efforts. For full control, consider integrating email, call, and web tracking to see the whole patient journey from first contact, to first appointment, to final payment.

On its own, call tracking allows you to get a more full picture of your marketing ROI without your team having to create a single spreadsheet.

DLM has been a consistent force for our practice. We can count on them for qualified leads and clear communication!

Dr. Jennifer Janiga

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How Does Call Tracking Work?

DLM makes call tracking is simple. We create a phone number with the same area code as your current main number. We then set up the new number to forward all of the calls to your main number. From there, our tool’s call recording functionality adds the number to a lead that is then automatically associated with specific marketing campaigns and your website.

From the person calling’s perspective, they see unique phone numbers scattered across various marketing efforts, whether it’s online, in print, or in an email. When people call the tracking number the number keeps track of where the call came from and any information we already know about the person, such as their name, number, or email address.

We then automatically match that data against your EMR patient records to identify the ROI of the patient who called from the marketing campaign, while creating new lead forms automatically to see how much a certain call might eventually be worth.

How DLM Can Help​

Automate deeper insights into how effective your marketing is with real dollars recorded in your EMR. We advise that practices who are looking for more accurate ROI calculations to lean on call tracking as part of the solution, since many serious potential patients make the effort to call the office directly. If you would like to learn more about call tracking, please contact us and we would be happy to chat about this feature or many other automated lead tracking features available in DLM Insight.

Janiga MDs Plastic Surgery and Cosmetic Center

Custom Website and Video Marketing in Reno, NV

The Janigas' contracted DLM to help them brand and market their unique vision. DLM designed and rebranded the website as well as facilitated digital marketing and tracking.

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Our people are our strength, and we want to share the strength of their knowledge with you. We hope you find our resources valuable as you continue navigating the complex and ever-changing landscape of the medical industry. Find blogs and ebooks on current and future trends, best practices for digital marketing, and much more.

Blog

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