Most medical practices are familiar with call tracking. It’s a unique number that you can tie to a new lead in a CRM. However, traditional call tracking doesn’t usually follow through all the way to a patient’s actual visit and payment.
ROI call tracking by DLM is the ability to tie out calls from actual patients that are stored in your EMR or scheduling system, giving you the ability to see exactly how your marketing efforts are paying off.
If you want to know how many calls you get from your marketing campaigns and how many resulted in paying patients, then call tracking from DLM is for you. We leverage call tracking to help our practices gain more insight into the true value of the marketing we are doing on their behalf.
We go several layers deeper with our ability to integrate with EMR systems, revealing real revenue from specific ad campaigns or other marketing efforts. For full control, consider integrating email, call, and web tracking to see the whole patient journey from first contact, to first appointment, to final payment.
On its own, call tracking allows you to get a more full picture of your marketing ROI without your team having to create a single spreadsheet.
DLM makes call tracking is simple. We create a phone number with the same area code as your current main number. We then set up the new number to forward all of the calls to your main number. From there, our tool’s call recording functionality adds the number to a lead that is then automatically associated with specific marketing campaigns and your website.
From the person calling’s perspective, they see unique phone numbers scattered across various marketing efforts, whether it’s online, in print, or in an email. When people call the tracking number the number keeps track of where the call came from and any information we already know about the person, such as their name, number, or email address.
We then automatically match that data against your EMR patient records to identify the ROI of the patient who called from the marketing campaign, while creating new lead forms automatically to see how much a certain call might eventually be worth.
Automate deeper insights into how effective your marketing is with real dollars recorded in your EMR. We advise that practices who are looking for more accurate ROI calculations to lean on call tracking as part of the solution, since many serious potential patients make the effort to call the office directly. If you would like to learn more about call tracking, please contact us and we would be happy to chat about this feature or many other automated lead tracking features available in DLM Insight.
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