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Meta Ads and Retargeting – with Lauren B.
In this episode of the Limelight Podcast, marketing specialist Lauren Brewer discusses the importance of choosing your audience when designing a Facebook or meta ad. There are two types of audiences to consider. Targeted audiences are targeted for specific traits like age, gender, location, etc. to get a new audience to know your brand. Remarketing is getting the attention of people who already know your brand in the hopes of getting them to convert this time. When trying to get conversions, look at previous analytics and consider what visuals will appeal to specific audiences. For example, if you want conversions from customers or clients aged 60+, use photos of people within that age range in your ads.
View Podcast Season 2
Influencer Marketing – Julia B.
In this episode, Marketing Specialist Julia Backus discusses influencer marketing, a new and increasingly popular tool for medical practices to grow their reputation using one of the most powerful forms of marketing - word of mouth. Learn more about what influencer marketing is, what it can do, and how to find the right influencer for your brand.
View Podcast Season 2
Gaining Authority in Local Organic Using Reputation Management – Molly
In this episode, Marketing Specialist Molly discusses reputation management, reviews, and how she helps clients manage them. Learn more about how to respond to patient reviews and increase your authority - both face-to-face and within the digital landscape.
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Galleries & Google Image Search for More Traffic – Ryan R.
In this episode, our SEO team led by Ryan Rogers discusses polishing up your before-and-after image gallery - an essential step for any medical practice. Learn more about how to make it user-friendly and implement it as a key part of your conversion strategy using DLM's comprehensive gallery tool.
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Importance of Website Conversions – Tyler R.
In this episode, our Creative Manager Tyler Rix discusses website conversions and DLM's industry expertise in approaching them. Learn more about how to boost conversions by optimizing your pages with tools like call-to-actions - and some thoughtful strategizing when it comes to development, content, and design.
View Podcast Season 2
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