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Inside DLM with Content Writer, Jackie
Today we're excited to highlight someone who keeps our clients happy with her constant work behind the scenes crafting social media posts and keeping websites up to date with regular blogs. One of our veteran writers, Jackie, tells us what it's like to work at a medical marketing firm even though her degree was in Journalism, as well as her favorite parts about writing in general.
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Its All About Design with Abby Schmidt
What sets a great logo apart from a so-so logo? To answer this and many other questions when it comes to brand and website design, we turned to our Senior Designer, Abby, to provide tips, trends, and timeless principles that define great design. We also speak with a social media specialist about the nuance of writing for social platforms compared to your own website.
Bonus Episode: What to expect in Q2 2022 with Klye Peacy CEO of Digital Limelight Media
It's a special bonus release today as we sit down with our founder and CEO, Kyle Peacy, for insights on what's to come in the second quarter as well as the rest of 2022. Kyle talks trends and how the COVID-19 pandemic has upended the expected cycle of demand for plastic surgery and cosmetic procedures, while remaining cautiously optimistic that a return to normal steady growth in the industry can be expected as we ease out of Omicron-dominated 2021.
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Improving Your Content with Sam S.
Do you know the difference between a blog and a procedure page? Not all content is built the same, and your SEO strategy depends on fine-tuning your website's content to be readable, searchable, and valuable to potential patients. Today, we talk to one of our core website creators, Sam, who shares insights about the role of content, what to look for in a quality post, and how to strategize effectively from day one with a marketing firm.
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Pay-Per-Click (PPC) with Mike Ryan
Pay-per-click advertising on Google is a tried-and-true way to get more traffic to your site. But is PPC the best strategy for you and your practice? And how do you get started running ads on Google? We answer all of this and more in our discussion with our Paid Ads Manager, Mike Ryan, who helps us understand just how powerful, complicated, and wide-reaching this aspect of digital medical marketing is.
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