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Improving Your Content with Sam S.
Do you know the difference between a blog and a procedure page? Not all content is built the same, and your SEO strategy depends on fine-tuning your website's content to be readable, searchable, and valuable to potential patients. Today, we talk to one of our core website creators, Sam, who shares insights about the role of content, what to look for in a quality post, and how to strategize effectively from day one with a marketing firm.
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Pay-Per-Click (PPC) with Mike Ryan
Pay-per-click advertising on Google is a tried-and-true way to get more traffic to your site. But is PPC the best strategy for you and your practice? And how do you get started running ads on Google? We answer all of this and more in our discussion with our Paid Ads Manager, Mike Ryan, who helps us understand just how powerful, complicated, and wide-reaching this aspect of digital medical marketing is.
How We Got Started – Meet CEO Kyle Peacy
Today, we talk to the founder and CEO of DLM, Kyle Peacy. Nearly a decade ago, Kyle saw how medical practices didn't trust their marketing firms to provide quality, patient-generating services and wanted to make a difference. Each year since its founding, DLM has seen new challenges, new team members, and new opportunities that have grown us into who we are today, and Kyle is looking forward to who we'll be tomorrow.
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Introduction to DLM Review – Meet Andrew Cromer
In this episode, we get to talk with one of the early leaders of DLM, Andrew, who joined to help fix up the books for a few months and has now been CFO for 10 years. He tells us about his experience and shares how much has changed in that time, as well as lets us know why collecting and managing reviews is key for medical practices.
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How to Navigate Google Algorithm Updates and SEO your Medical Website in 2020
Learn about How to Navigate Google Algorithm Updates and Optimize your Plastic Surgery Website for 2020. We breakdown three main topics and tailor the content for medical practices. We touch on if SEO is dead, the new way to do SEO and where to start.
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