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Social Media with Kayleen
If you're wondering how social media can increase your brand awareness, drive new patients to your practice, and help your website perform better, this episode's for you. Hear from our social media expert Kayleen, social media ad specialist Mike, and one of DLM's partners, Ryan, on how to best use social media for healthy practice growth.
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Starting at the Beginning – Internships, Sales, and Onboarding (Aryana and Emily)
One opportunity for students both local to our headquarters in Grand Rapids as well as students nationwide is our sales internship. This year, we've been graced with an intelligent and versatile young person named Aryana, but she's not the only intern who's helped make a difference. We also talk to former intern Emily, who has since become the leader of both the Content Team and Marketing Specialists, proving that the sky's truly the limit when you have the talent and determination.
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Pilot Episode: Content Writing for SEO
Join Jeff and Alex for regular discussions like this one about the latest news and practical tips for medical practices in everything from SEO to content creation to connecting with clients in the way they want to be reached. In this pilot episode, we didn't bring in guests, so look forward to listening as Jeff and Alex interview visiting experts in future episodes.
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Data is the New Oil – Meet Niko and Allie
Our in-house developer and self-described data miner, Niko, can be hard to pin down for even a few minutes, as he's always working on some passion project that will eventually become a new DLM product or service. Fortunately, we were able to get him and a few other guests for a few minutes to talk data and technology - what's important for practices to know now and what's important to know about the future.
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Bonus Episode: YouTube Ads for Medical Practices with PPC Specialist Mike
As the internet moves more and more toward video-first content, YouTube is a fast and easy way to get your videos in front of the right people. It’s also a cheap alternative to more traditional digital advertising, with cost-per-view as low as 10 to 15 cents compared to $10 or even $20 per click of a Google Search ad.
Our Paid Ads Specialist, Mike Ryan, walks us through setting up your first YouTube channel and uploading your video advertisements to the world's largest website in a special bonus episode of our Limelight podcast.
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