Specialty practices don’t need more traffic. They need the right patients for the right service lines. Medical SEO at DLM ranks each service line in Google and AI search, and connects every ranking to booked patients in your EMR.
A visit for a $150 consult and a visit for a $15,000 procedure count the same in a traffic report. We connect rankings to your EMR so you see which service lines each keyword feeds and what those patients are worth.
Medical content is held to a higher standard by Google and by AI engines: credentials, citations, accuracy. Our content specialists write for that standard, which is why healthcare-only matters.
Patients ask ChatGPT and Gemini for a specialist before they search Google. We structure your provider and service content so AI engines cite your practice, and we report on it monthly.
Across specialties, the program is the same: rank the service lines that pay, and prove it in the EMR.
“I could not have built my own business without DLM. They helped to create my vision and bring it to life.”
A custom website built around the practice’s surgical before-and-after results, paired with video marketing that puts the surgeons on camera and in front of Reno patients researching procedures.
Ranked #1 for most target keywords in one of the most competitive metros in the country within four months of launch. The same local playbook runs on every practice we take on.
New custom website and procedure content written to rank, so patients in the Raleigh-Cary market find CARE first when they search for the surgeries the practice wants to grow.
One page per service and condition, written by medical content specialists and structured for Google and AI engines.
Physician and provider pages with credentials, schema and reviews, so your doctors rank by name and get cited as experts.
Map pack rankings for every service in every location, with reviews, categories and posts managed monthly.
Schema, llms.txt and content structure that get your practice cited in AI Overviews and named in ChatGPT, Claude and Gemini answers.
A monthly program of authoritative medical and local links, starting with a disavow audit.
Core Web Vitals, crawlability and mobile speed fixed on your current site, or a rebuild when that’s the faster path.
Rankings, traffic, calls and forms connected to your EMR in DLM Insight, so the monthly report shows booked patients by service line.
| What to ask | DLM | Large generalist agency | Typical healthcare SEO shop |
|---|---|---|---|
| Can you show booked patients from SEO, not just rankings? | Yes, from your EMR | Traffic and leads | Rankings report |
| Do you only work with medical practices? | Yes, since 2012 | Every industry | Usually |
| Will my providers show up in ChatGPT and AI Overviews? | Yes, with our own healthcare AI | Add-on | Rarely |
| What happens if I want to leave? | You leave. No long-term contract. | 12-month agreements are common | 6 to 12 months |
Agency comparisons are based on publicly listed services and typical contract terms in the category. We don’t name competitors; ask them yourself.
We pull your rankings by service line, backlinks, reviews, speed and AI visibility, and show you which keywords competitors are taking from you.
A service-line plan with targets for rankings and booked patients. You approve it before we start.
Pages, listings and citations go live, DLM Insight connects to your EMR, and you get a monthly report that shows patients, not just positions.
It depends on your specialty, your market and how many service lines and locations you want to rank. The audit gives you a scope built from the practices outranking you, not a package tier.
Local map rankings usually move in 30 to 60 days. Service-line rankings take 60 to 90 days, and meaningful patient volume builds over 3 to 6 months. We set a 90-day target and report against it monthly.
Symplast, ModMed and many of the EMR and practice management systems used by specialty practices. DLM Insight was built to pull marketing data and patient data into one place; ask about yours.
Yes. Every location gets its own pages, Google Business Profile and reviews on one consistent structure, and the reporting rolls up by location and by service line.
Yes. Tracking, CRM and reporting are configured so no protected health information reaches ad platforms, and we sign a BAA.
No. We keep clients by producing revenue, which is why our retention is 95%.
In 20 minutes we’ll show you your rankings by service line, your map pack standing, what ChatGPT says when a patient asks for a specialist in your city, and what it would take to own it.
