Cash-pay medicine has a different funnel: patients research for weeks, compare philosophies, then commit to a program worth thousands. We build the content that earns that trust, the ads that find the patients ready to commit, and the tracking that shows which ones enrolled.
Nobody searches “functional medicine program” and buys. They search for their symptoms, their labs, their diagnosis. Content that answers those questions from your clinicians, compliantly, is the top of the funnel, and it’s what AI engines cite.
Hormone, peptide, weight loss and longevity content gets practices in trouble with ad platforms and regulators. Our medical content specialists write for conversion and for compliance at the same time.
A discovery call is not revenue. We connect calls, forms and bookings to your EMR and membership system so you see which campaigns produced enrollments and what they’re worth over a year.
Functional medicine is a trust sale with surgical economics. The program is built for exactly that.
“I could not have built my own business without DLM. They helped to create my vision and bring it to life.”
Content, SEO and search program for a functional and physical medicine practice, positioning its clinicians around the conditions patients research before committing to a program.
A custom website built around the practice’s surgical before-and-after results, paired with video marketing that puts the surgeons on camera and in front of Reno patients researching procedures.
Ranked #1 for most target keywords in one of the most competitive metros in the country within four months of launch. The same local playbook runs on every practice we take on.
Thyroid, gut, hormones, fatigue, metabolic health, longevity: the pages patients read before they trust you, written by medical content specialists and structured for Google and AI engines.
Schema, clinician credentials and content structure that get your practice cited when patients ask ChatGPT or Gemini who treats their condition without just prescribing.
Campaigns for the conditions and programs that enroll, written to survive ad platform policy on health claims, with every call tracked.
Map pack rankings and a compliant review system, because most cash-pay patients still start with “near me.”
Sites designed for a long research cycle: clinician bios, program pages, lab and pricing transparency, and booking that works on a phone.
Discovery calls followed up by text and email until the patient enrolls, with educational sequences for the ones who need more time.
DLM Insight connects spend, calls, forms and your EMR, so the monthly report shows cost per enrollment and program value.
| What to ask | DLM | Large generalist agency | Wellness marketing freelancer |
|---|---|---|---|
| Can you show enrollments and program revenue, not leads? | Yes, from your EMR | Leads and calls | Form fills |
| Is your content written to survive health-claim policies? | Yes, by medical content specialists | Sometimes | Rarely |
| Will my clinicians show up in ChatGPT and AI Overviews? | Yes, with our own healthcare AI | Add-on | No |
| What happens if I want to leave? | You leave. No long-term contract. | 12-month agreements are common | Varies |
Agency comparisons are based on publicly listed services and typical contract terms in the category. We don’t name competitors; ask them yourself.
We pull your rankings, content, ad account and AI visibility, and show you which conditions and questions competitors own in your market.
A condition-by-condition plan with targets for discovery calls and enrollments. You approve it before we spend a dollar.
Content and campaigns go live, DLM Insight connects to your EMR, and you get a monthly report that shows enrollments and program revenue.
Within policy, yes. The platforms restrict certain claims and products, not the practice. We write the ads and landing pages to stay inside the lines, and we’ve handled the appeals when a reviewer gets it wrong.
Google Ads produce discovery calls within the first 30 days. Because the research cycle is long, enrollments from content and SEO build over 3 to 6 months. We set a 90-day target and report against it monthly.
Yes. The funnel is the same: educate, earn trust, enroll. We track to the membership start rather than a one-time program fee.
DLM Insight connects marketing data to the EMR, membership and scheduling systems cash-pay practices run on, so enrollment revenue is what we report. Ask about yours.
Yes. Tracking, CRM and reporting are configured so no protected health information reaches ad platforms, and we sign a BAA.
No. We keep clients by producing revenue, which is why our retention is 95%.
In 20 minutes we’ll show you who ranks and who AI engines name for the conditions you treat in your city, where your content is missing, and what it would take to own it.
