Convert the gallery
Patients decide in the before-and-after gallery. We build galleries that load fast, filter by procedure and body type, protect patient privacy, and put a consult button where the decision happens.
Plastic Surgery Website Design
Plastic Surgery Website Design
Plastic Surgery Website Design That Turns Research Into Consults
Most plastic surgery sites are brochures. Yours should be a sales floor: every procedure page built to rank, every gallery built to convince, every form and call tracked to the consult it produced.
Launch in 8 to 12 weeksHIPAA-compliant forms and bookingYou own the site, no hostage hosting
DLM Insight · Revenue by source
Last 90 days
Consults booked
184
Surgeries scheduled
61
Revenue attributed
$486K
Organic search46%
AI search16%
Google Ads24%
Paid social14%
Sample dashboard. Figures shown are illustrative. Synced with your EMR or practice management system.
Websites built for plastic surgery practices nationwide
8 to 12weeks from kickoff to launch
100%custom design, no templates shared with other surgeons
200+medical practice sites built since 2012
Yoursyou own the site, the content and the data, always
Rank and get cited
Every procedure page is structured for Google and for AI engines: schema, entity clarity, FAQs, provider credentials. Your site becomes the source ChatGPT quotes when a patient asks who does a good facelift in your city.
Prove it paid off
The site connects to DLM Insight and your EMR, so you can see which pages produced consults and which consults became surgeries. A redesign you can measure, not just admire.
Surgeon sites we’ve built
“We don’t report on first-page rankings. We report on revenue.”
Every site we launch ships with tracking to the consult room. Here are three practices whose sites do the selling.
“I could not have built my own business without DLM. They helped to create my vision and bring it to life.”
Plastic surgery · Reno, NV
Janiga MDs Plastic Surgery & Cosmetic Center
A custom website built around the practice’s surgical before-and-after results, paired with video marketing that puts the surgeons on camera and in front of Reno patients researching procedures.
Plastic surgery · Cary, NC
CARE Plastic Surgery
New custom website and procedure content written to rank, so patients in the Raleigh-Cary market find CARE first when they search for the surgeries the practice wants to grow.
Dental · Brooklyn, NY
#1 in 4 months
Ranked #1 for most target keywords in one of the most competitive metros in the country within four months of launch. The same local playbook runs on every practice we take on.
Custom design
Designed around your surgeons, your results and your market. No theme shared with the practice across town.
Before-and-after galleries
Fast, filterable, privacy-safe galleries with per-procedure consult prompts and lightbox views that work on a phone.
Procedure page architecture
One page per procedure, written by medical content specialists, structured for Google and AI engines from day one.
Online booking and HIPAA forms
Consult requests, financing inquiries and patient forms that are compliant, tracked and routed to your coordinator in real time.
Speed and Core Web Vitals
Built on a modern stack, hosted properly, scoring where Google rewards you on mobile.
Migration without losing rankings
Every old URL mapped and redirected, every ranking page preserved, Search Console verified the day you launch.
Tracking to your EMR
Calls, forms, chats and bookings connected to DLM Insight and your EMR, so the site reports on consults and surgeries.
| What to ask | DLM | Large generalist agency | Template website vendor |
|---|---|---|---|
| Will I own the site when we’re done? | Yes, outright | Usually | Often rented, cancel and it’s gone |
| Is the design shared with other surgeons? | Never | Sometimes | Same theme, different logo |
| Does it track consults, not just form fills? | Yes, to your EMR | Form counts | No |
| Is it built to be cited by AI engines? | Yes, from day one | Add-on | No |
Agency comparisons are based on publicly listed services and typical contract terms in the category. We don’t name competitors; ask them yourself.
Free website audit
We review your current site’s speed, conversion paths, galleries and rankings, and show you what it’s costing you in consults.
Design and content sprint
Wireframes, design and procedure content built in parallel, with your surgeons reviewing every page before it’s coded.
Launch with tracking live
Redirects mapped, Search Console verified, DLM Insight connected to your EMR, so you measure the new site from the first day.
Questions surgeons ask about new websites
How much does a plastic surgery website cost?
It depends on the number of procedures, locations and surgeons, and whether we’re writing the content or migrating yours. Most surgeon sites we build fall in a range you’d expect for a custom, medical-grade build with a gallery system; the audit gives you a scope, not a package tier.
Will I lose rankings when the new site launches?
Not if the migration is done properly. We map every existing URL, preserve the pages that rank, redirect the rest, and verify everything in Search Console on launch day. Most clients see rankings improve within weeks because the new site is faster and better structured.
Can you integrate with my EMR and booking system?
Yes. Symplast, ModMed and the scheduling tools most aesthetic practices run on are supported, and DLM Insight connects the site’s forms and calls to them so consults are tracked, not just submitted.
Do you build on WordPress or something else?
We build on a modern stack chosen for speed, security and AI-readable structure, and we’ll recommend what fits your practice. Either way you own it and can take it anywhere.
Is this HIPAA-compliant?
Yes. Tracking, CRM and reporting are configured so no protected health information reaches ad platforms, and we sign a BAA.
Do you require a long-term contract?
No. We keep clients by producing revenue, which is why our retention is 95%.
Free website audit
See what your current site is costing you in consults.
In 20 minutes we’ll show you your site’s speed, where visitors drop off before booking, and how your galleries and procedure pages compare to the practices outranking you.
- Speed and mobile score vs the top three practices in your market
- Where your consult requests are leaking
- A scope and timeline for a rebuild
Prefer to talk? Call (616) 222-3735