Do Not Sell or Share
Do Not Sell or Share My Personal Information
Effective Date: May 21, 2026 Last Updated: May 21, 2026
Summary
Digital Limelight Media (DLM) does not sell personal information. We never have, and we have no plans to do so.
We are a B2B healthcare marketing agency. We collect personal information from website visitors and clients to provide marketing services, communicate with prospects and customers, and operate our business. We do not monetize personal information by selling it to data brokers, third-party marketers, or any other party.
This page explains your rights regarding personal information you share with us, how we use cookies and similar technologies, and how to exercise your privacy choices.
Who This Applies To
This statement applies to:
- Visitors to dlmconversion.com and any DLM-operated subdomain
- Prospective clients who contact us through our website, phone, email, or other channels
- Current and former clients of Digital Limelight Media
If you are a California resident, this statement explains your rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). If you reside in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, or other US states with comprehensive privacy laws, you have similar rights described below.
We Do Not Sell Personal Information
Under the California Consumer Privacy Act (CCPA), “sell” means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating a consumer’s personal information for monetary or other valuable consideration.
Digital Limelight Media does not sell personal information under this or any common definition. We have not sold personal information in the past 12 months, and we do not intend to sell personal information in the future.
How We Share Information for Advertising and Analytics
While we do not sell personal information, we use certain advertising and analytics technologies that may share information with third-party service providers. Specifically:
- Google Ads and Google Analytics: We use Google’s advertising and analytics services to understand how visitors use our website and to deliver relevant marketing communications. This may involve sharing cookie identifiers and behavioral data with Google.
- Meta Platforms (Facebook/Instagram): We may use Meta’s advertising platform for retargeting and audience-building campaigns.
- LinkedIn: We may use LinkedIn Ads for B2B audience targeting.
- CallRail: We use CallRail for phone call tracking and attribution.
- HubSpot or other CRM platforms: We use customer relationship management software to manage prospect and client communications.
Under the California Privacy Rights Act (CPRA), some of these activities may be considered “sharing” personal information for cross-context behavioral advertising. You have the right to opt out of this sharing.
Your Privacy Rights
Depending on your state of residence, you may have one or more of the following rights:
Right to Know
You may request to know what personal information we have collected about you, the categories of personal information, the sources, the purposes for collection, and any third parties with whom we have shared it.
Right to Delete
You may request that we delete personal information we have collected about you, subject to certain exceptions (e.g., information needed to complete a transaction, comply with legal obligations, or detect security incidents).
Right to Correct
You may request that we correct inaccurate personal information we maintain about you.
Right to Opt Out of Sale or Sharing
You may opt out of the “sale” or “sharing” of your personal information. As noted above, DLM does not sell personal information. You may also opt out of sharing personal information for cross-context behavioral advertising (see below).
Right to Limit Use of Sensitive Personal Information
You may request that we limit the use of any sensitive personal information we collect about you.
Right to Non-Discrimination
We will not discriminate against you for exercising any of these rights. We will not deny services, charge different prices, or provide a different level of service based on your privacy choices.
How to Opt Out of Cross-Context Behavioral Advertising
Even though we do not “sell” personal information, you may opt out of the sharing of your data with advertising partners (such as Google Ads) for retargeting and audience-building purposes.
Browser-based opt-out
You can disable cookies and tracking technologies through your browser settings:
- Google Chrome: Settings → Privacy and Security → Cookies and other site data
- Safari: Preferences → Privacy
- Firefox: Options → Privacy & Security
- Edge: Settings → Cookies and site permissions
Google-specific opt-out
- Visit https://adssettings.google.com to control Google ad personalization
- Visit https://tools.google.com/dlpage/gaoptout to opt out of Google Analytics tracking
Industry opt-out tools
- Digital Advertising Alliance: https://www.aboutads.info/choices/
- Network Advertising Initiative: https://optout.networkadvertising.org/
- European Interactive Digital Advertising Alliance: https://www.youronlinechoices.eu/
Global Privacy Control (GPC)
We honor browser-based Global Privacy Control (GPC) signals where applicable. If you have enabled GPC in your browser, we will treat that signal as an opt-out request for sharing personal information.
How to Submit a Privacy Request
To exercise any of the rights described above, please contact us using one of the following methods:
Email: hello@dlmconversion.com Phone: 616.222.3735 Mail: Digital Limelight Media, LLC Attn: Privacy Request 601 5th St NW, Unit 201 Grand Rapids, MI 49504 United States
We will respond to verified requests within 45 days of receipt. If we need additional time (up to an additional 45 days), we will inform you of the reason and extension period in writing.
Authorized Agents
You may designate an authorized agent to submit a privacy request on your behalf. We will require:
- Written authorization from you giving the agent permission to act on your behalf
- Verification of your identity directly with us
- Verification of the agent’s authority
Categories of Personal Information We Collect
In the past 12 months, we have collected the following categories of personal information:
| Category | Examples | Source |
|---|---|---|
| Identifiers | Name, email address, phone number, IP address, cookie identifiers | Website forms, phone calls, third-party advertising platforms |
| Commercial information | Service interests, prospective practice details, marketing preferences | Website forms, conversations with our team |
| Internet activity | Pages visited, links clicked, time spent on site, device and browser information | Website analytics, advertising tracking pixels |
| Geolocation data | Approximate location based on IP address (city/region level) | Website analytics |
| Professional information | Practice name, role, specialty, business size | Website forms, business communications |
| Inferences | Marketing interests, engagement scores, lead quality | Derived from the above sources |
We do not knowingly collect personal information from individuals under the age of 16.
How We Use Personal Information
We use personal information for the following purposes:
- Responding to inquiries and requests for information about our services
- Providing marketing services to current clients
- Managing client relationships and communications
- Sending educational content, newsletters, and marketing communications (with consent where required)
- Operating, maintaining, and improving our website
- Measuring marketing effectiveness and optimizing campaigns
- Detecting and preventing fraud, security incidents, and unlawful activity
- Complying with legal obligations
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in our Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:
- Prospect inquiries: Up to 3 years from last contact
- Client information: For the duration of the client relationship plus 7 years (for tax, legal, and business records)
- Website analytics: Up to 26 months per Google Analytics defaults
- Marketing communications opt-outs: Indefinitely (to honor the opt-out)
HIPAA Compliance for Healthcare Clients
Digital Limelight Media provides marketing services to healthcare practices subject to HIPAA. When we operate on behalf of a HIPAA-covered entity client, we act as a Business Associate and adhere to HIPAA requirements through executed Business Associate Agreements (BAAs).
This Do Not Sell or Share statement does not apply to Protected Health Information (PHI) handled under a BAA. PHI is governed by the underlying HIPAA-compliant agreements with our healthcare clients, not this statement.
Children’s Privacy
Our website and services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from anyone under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information.
Changes to This Statement
We may update this Do Not Sell or Share statement from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Material changes will be communicated through our website or by email to current clients.
Contact Us
If you have questions about this statement or our privacy practices, please contact:
Digital Limelight Media, LLC 601 5th St NW, Unit 201 Grand Rapids, MI 49504
Email: hello@dlmconversion.com Phone: 616.222.3735 Privacy Policy: https://www.iubenda.com/privacy-policy/236468
This document is intended to satisfy requirements under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and similar consumer privacy laws in other US states. It does not constitute legal advice. Digital Limelight Media recommends consulting with qualified legal counsel to ensure ongoing compliance with applicable privacy regulations.