Benefits Of Paid Dental Advertising
If you’re a dentist or other medical practice wanting to grow, you may be aware of traditional advertising practices used to entice certain people to try out a cosmetic procedure or to simply remind them to come in for a regular checkup. With people spending increasing amounts of their day online, however, these methods have their limits. A modern approach to advertising and growth almost always involved paid online advertising in some form, depending on your ability to invest in dental ads.
Learn how your practice can grow and get started today with paid dental ads, which can be managed and reported on by our team of medical marketers at DLM.
One of the main benefits of digital advertising is your ability to choose precisely what kinds of people will be shown your ad. Whether you decide to create images for banner ads or popups, or simply advertise your website through plain Google search results, you have the power to segment your audience for specific demographics and search terms.
This means you aren’t simply displaying your message like a billboard that pretty much everyone sees, but rather only the people who are most likely to be interested in your services.
Unlike print campaigns or even emails, digital advertising shows you who’s seen your ad, who’s clicked on it, and where they went afterward in real-time. This allows your ad manager to monitor incoming data and adapt your strategy quickly in response to specific ads that are working well while trimming away the dollars that aren’t converting internet users into potential patients.
With Google controlling much of the digital ad space, all you need is a Google account and a few dollars to get started with digital ads. There’s also no technical limit or minimum to how much you need to spend to start getting your practice in front of people’s faces. Keep in mind, however, that while you don’t need to blow your competition away in terms of the amount of ad spending, you’ll need to invest a decent amount to be competitive and win the bidding war for high-value search terms.
Just like the healthcare industry, the online advertising industry shifts and adapts in response to trends, demand, and costs. Fortunately, with a relatively low cost of entry, digital ad campaigns are able to be tweaked to lock in your strategy as you map out these trends over time. Your strategy won’t be the same as the other dentists in your area, and it certainly isn’t a one-size-fits-all approach that we use for our many medical clients. With enough data, you’ll lock in the strategy that works the best for your practice and marketing ROI.
A related benefit to getting real-time data about your dental ad performance is that it makes it that much easier to plan your month-to-month spending as well as identify new opportunities for searches you may not have thought of before. In this way, digital advertising is both an agile and long-term solution to helping increase brand awareness and pull new visitors to your website.
Sure, digital advertising with paid dental ads is almost always part of a complete marketing strategy, but it’s also one more thing your office managers will have to learn about, set up, and monitor on their already tight schedule and budget. With our team, however, you won’t have to worry about any of that, since our paid ads specialists come ready with the awareness and skills to create lead-generating ads right off the bat. To learn more about how digital ads can help grow your practice, call our team or contact us online to set up a time to talk today.