If you’re like a lot of medical practices, you’ve got a specific skill set and areas of expertise that you and your staff can handle well, but that doesn’t mean you also don’t have blind spots or weaknesses when it comes to running a business. After all, despite the good that medical practitioners do for their communities, at the end of a day, a medical practice still needs to pay the bills and leases in order to continue providing care for your specialties.

That’s where services like practice management, data reporting and analysis, and financial planning can be overlooked. However, meeting these basic needs is crucial to ensuring your practice is financially healthy and growing in the right direction for your niche. With marketing and business services provided by experts like the ones at DLM, we’ll help you achieve your financial goals and grow with the latest tools and best practices available for medical professionals today.

What is a Break-Even Analysis?

One of the fundamental small business accounting practices is a break-even analysis, often simply referred to as a “breakeven.” It’s a chart that plots profitability over time compared to expenses, used to show graphically at what point your practice will break even, or reach profitability. You’ve likely accumulated substantial costs in opening your practice whether it was 10 years ago or last month. However, you can expect revenue to eventually outpace the principal and interest of your debts to where your practice actually starts to make money in excess of that amount.

An accurate breakeven analysis, adjusted yearly or quarterly for the pace of sales and amount of debt, can help determine your overall marketing strategy and business goals, whether you’re looking to sell your practice, bring on new physicians, or simply make a profit.

Benefits of Break-Even Analyses

Running a breakeven shows you how quickly your practice will become profitable at your current revenue rate. This can help inform several decisions or strategies, from negotiating healthcare plans, insurance policies, or other contracts, as well as how much to charge for certain procedures so you can put more money in the bank. It can also help direct efforts like promoting certain highly profitable or popular procedures, or show you that you need to move in a totally different direction than the one you’ve been going in if you want to break even more quickly.

Breakevens also reveal hidden costs you may not think about on a daily basis, like office space in addition to the cost of new devices or tools for the practice. These costs might not be front of mind all the time, but they definitely contribute to your practice’s financial health.

Finally, breakeven analysis can help you decide whether to move forward with new products, services, or personnel. If you’re not going to achieve profitability for years to come, it might not be the right time to buy a new laser platform or hire a specialist for treatments that aren’t utilized that often.

Practice Management By DLM

At DLM, we’re here to promote your practice’s success through marketing, automation, and technology. Learn more about what we can offer your practice and what we recommend for business best practices by calling our office or contacting our team online today.