Content may be king, but video rules them all. With the success of Youtube over the past decade, video content is nothing new. But with the rise of Tik Tok and Instagram Reels, video content has grown rapidly. Video marketing can be an extremely effective way to increase brand recognition, generate leads, and entertain your following. If you needed any more convincing, here are some recent stats from Wyzowl’s 2023 Video Marketing Report:

• 91% of businesses use video as a marketing tool in 2023, which is an all time high
• 96% of video marketers say video marketing has increased user understanding of their product or service
• 95% of video marketers say video marketing has helped them increase brand awareness
• 91% of video marketers say video marketing has helped them increase traffic

With stats like that, it’s hard to ignore the influence of video when it comes to your business’s success. Here are some tips to help you in your video content creation.

Tip #1: Make Content Worth Watching

If you’re creating content just to keep up, it’s not worth doing. Chat with your customer base and do some market research to understand what kind of videos your customers would like to see. Your followers have a way of seeing through marketing gimmicks. If you choose to do video content, do it right and produce high quality videos that are true to your business.

Tip #2: Use Captions

Scrolling through your phone at all moments of the day is part of our lives these days. Because we are frequently scrolling our phones in settings that are otherwise busy – like the bus, a university library, or during our walk to work – captions are essential. Captions have become expected on many forms of video and ignoring them can lead to loss of traffic and views. Adding captions is typically offered by video platforms these days. Take time to utilize these functions and edit to ensure they are correct. Your audience and analytics will thank you.

Tip #3: Don’t Be Late on Trends

With short form videos taking off on platforms like Tik Tok and Instagram Reels, there are many video and audio trends happening simultaneously. While you certainly don’t have to follow video trends, if you do be sure to be timely. Trends, attitudes, and fads change at the drop of the hat and there is nothing worse than a brand that’s operating a month behind the times. If you’d rather not participate in trends, users are also interested in 100% original content, so don’t worry.

Tip #4: Listen to Your Marketing Team

If you rely on a social media manager or marketing team, let them do their job. They have their pulse on industry trends, what will generate leads, and how your customer base responds to things. There are so many video marketing options these days, it’s essential to pick and choose what you participate in. Allow your marketing professionals space to gain a deep understanding of your customer base and recommend the best course of action for your video content.

Video Marketing Isn’t Going Anywhere

If the past few years on social media have shown us anything, it’s that video marketing is here to stay. Video marketing can be an exciting way for your clients to interact with your brand and keep it front of mind. If you’re looking for help with existing video content or wanting to try it for the first time, we’d love to chat.