Top of funnel
Marketing your urgent care requires comprehensive tools and efforts to reach not only people who need care immediately, but also those who could be potential patients in the future. This calls for increased awareness of your brand and your services, as well as key information like where you’re located. Boost your brand’s awareness with these critical marketing services.
More than half of all web traffic comes from smartphones and tablets.
Everyone expects the websites they visit to be functional, fast, and easy to use across all their devices. With so much web traffic these days coming from mobile devices, it’s no longer a luxury to have a responsive site that works well regardless of screen size or processing power.
Make sure your site is fast and well-designed with the help of our developers and designers. Our professionals can help you refresh or create an entirely re-designed site that looks and “feels” great across any device.
The vast majority of your patients find you online with a quick Google search: “Urgent care near me” for example. If you’re not ranking in the top 3 results for searches as relevant to your mission as this, there’s very little chance your facility will grow to serve your community well.
With the help of our search engine optimizers, we’ll create new content on a regular basis that’s optimized for both search engines and real people to help everyone find the information they need quickly. This effort, in conjunction with optimizing your existing content, can help you rank higher in Google search results for the most important keywords in your location.
Google search ads can boost awareness by up to 80%.
Raising awareness can be made simple and scalable with digital paid ads. Broadcast your services, your brand, and your location to hundreds or thousands of new people by creating paid ads on platforms like Google, YouTube, and Facebook. People searching for or who may be high-risk for conditions that you can help treat are ready to be found and our team can help you spread your message with a relatively small investment.
54% of people prefer to watch a video over emails and social media posts.
When it comes to sharing information online these days, people are increasingly looking to video content over text. That’s not to say that written words aren’t still a critical aspect of your marketing, but rather to expand the idea of multimedia marketing for urgent care centers.
With video explanations of the most common conditions you see in your practice every day, you encourage people to visit, as they build trust quickly with the people they see on camera rather than the clinical text that might otherwise answer their concerns.
Middle of funnel
Once people are aware of your urgent care center, they need to trust that you’re a leading authority who can handle their crisis. Teach people about who your health care providers are and what conditions or concerns are appropriate for your capabilities with outbound marketing solutions for urgent care centers.
Without a centrally accessible database of contacts, you won’t know who your potential patients are. With awareness outreach and public health information as your primary goals from marketing an urgent care facility, a robust CRM built for medical providers is critical.
Our CRM, built for the healthcare industry, includes integrations and automations that make it easy and consistent to spread your message without spamming your contact list with redundant or unrelatable content.
A positive experience speaks volumes about your services and quality of care, but one negative review can disrupt a life cycle of good ones. Take charge of your online reputation with a tool like DLM Review. Our reputation management tool for urgent care clinics allows you to address negative experiences quickly and discreetly before they show up on your website. We also collect and showcase the best reviews of satisfied patients from across the web, ensuring people get the best first impression from your 5-star rating.
Your contact list is a valuable distribution source for crucial public health information, especially when people trust your authority based on their experience in your clinic. Your team creates and disseminates information constantly, and new people are always coming in to your practice who deserve to be up to speed on who you are and what you’re able to do.
With automated email marketing and text message capabilities, you can easily reach new patients in the way they prefer to be communicated with, whether they submitted a contact form online or came in for treatment in person.
Bottom of funnel
You need to know where your money is having the most impact when it comes to your marketing efforts. With DLM’s reporting and analytics tools, you can gain insight into exactly what procedures and channels are bringing in revenue, helping you make more strategic decisions more quickly.
With clients of varying softwares and technologies nationwide, we’ve learned to integrate into most major EMR systems to enable our robust reporting tools. Our CRM links directly with patient data in a HIPAA-compliant protocol to let your team know in real-time which marketing channels are performing well and which are not yielding results.
Quantitative results aren’t the entire picture when it comes to healthcare. With a strategy designed around the entire patient experience, you’ll need to create a way to close the loop to help round out the patient experience while creating opportunities for better marketing down the line. Our email marketing tools allow you to create follow-up emails to patients that can be delivered at just the right time to solicit reviews or testimonials to help you gain a more qualitative perspective on the urgent care you’re providing for your community.
We implemented a new website design and fresh content. Scalable SEO strategy leveraging Insight for keyword research and content organization. We analyzed baseline marketing ROI to understand opportunities. Set up drip campaigns and train staff on proper lead management utilizing CRM.
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