Top of funnel
Many patients don’t know much about specialized dentistry or periodontists in their area until they need it. When they do, it’s important to be one of the top results they find when searching for terms like “periodontist San Francisco” or “periodontic dentist near me.” DLM can help periodontists target those high-level keywords and optimize your website’s health to make a great first impression.
Periodontal websites don’t have to be cold and professional – with some thoughtful design, you can make your patients feel comfortable that your practice is welcoming, up-to-date, and worth their investment.
With the help of our professional designers, we can help capture the essence of your practice and translate it into something patients can see. When your patients can see that your website is modern and thoughtful, they’ll see that your practice is, too.
Google paid ads are one of the best ways to boost awareness for patients who are just beginning to search for a periodontist. Whether patients click on your ads or not, paid ads can help get your practice and brand in front of hundreds of local searchers. The best part is, it only takes a few dollars per day and can pay off big in the long run.
As your patients search for your services, they become more knowledgeable and likely have more specific queries in mind. They might begin searching for long-tail keywords like “are you put to sleep for periodontal surgery” or “chronic gum disease treatments” so they have a better idea of what to expect from seeing a periodontist.
Our SEO strategies include optimizing your blog posts and website content to answer common questions and provide useful information for prospective patients. This can help patients feel like they can rely on your expertise and enjoy a positive experience.
Middle of funnel
What happens in the middle of the funnel can be the difference between patients following through with their appointments or not. This is where your patients begin to learn your brand and what kind of communication they can expect from your staff – fortunately, we offer tools to make this easier than ever.
Reaching out to new patients to send reminders and answer questions can get disorganized fast – especially if you have a team of people managing leads or use spreadsheets to track patient outreach. DLM’s CRM can help keep your practice organized with tools to send automated texts and emails, track phone records, and incorporate contact form leads to ensure no prospective patients are missed.
More than ever before, reviews are essential to getting patients to consider your practice. Less-than-stellar reviews can easily persuade patients to look elsewhere, so it’s important to maintain a 5-star rating and be on top of what patients are saying about you. DLM Review allows you to manage your reviews and make it easy for patients to give their thoughts – and you can respond to bad or fraudulent reviews before they appear on your website.
When patients fill out an online contact form, they expect confirmation by email or text – if not, they may think the form didn’t go through. It can seem like a lot of work to respond to each and every patient inquiry, but DLM allows you to automate the whole process. As soon as a submission enters your CRM, an automated email or text can be sent to the patient at specific intervals so they know you’re working on reaching out. For many patients, this can make a huge difference in helping them feel welcomed and valuable to your business.
Bottom of funnel
Once you see a patient for the first time, your marketing efforts don’t end there. After you have your patients’ information and payment, you can take the next steps in ensuring they come back. This may seem easier said than done, but DLM can help you make the right data-driven decisions using your EMR and more.
Your EMR is full of valuable data, and our tools can integrate seamlessly with the most popular health practice systems. With our tools, you can view reports on patients’ lifetime revenue, each outreach effort by your team, and whether you’re getting a return from specific patients or not. By targeting the patients that add to your revenue, you can adjust your strategy accordingly and make the most out of your efforts.
Our clients reflect who we are. Get to know our marketing team and the work we do by reading case studies from our current (and growing) clients.
1 / Total
RESOURCES AT YOUR FINGERTIPS
All to help your practice grow.
Our people are our strength, and we want to share the strength of their knowledge with you. We hope you find our resources valuable as you continue navigating the complex and ever-changing landscape of the medical industry. Find blogs and ebooks on current and future trends, best practices for digital marketing, and much more.