Email Marketing: 4 Ways It Benefits Your Medical Practice
It’s time to start reaching your current patients effectively, without breaking the bank.
Everyone wants to make you think they’re the expert marketer guru who can turn your practice around with a flick of the switch. As nice as it sounds, this is never the case. There are so many ways to get your message in front of your patients nowadays, it can be really intimidating, and slightly terrifying. It’s even more difficult to wade through all the junk to find the route that’s right for your practice.
When you find yourself knee deep and stranded, it can help to look at what you already have, and utilize it. Ever since you opened your practice, you’ve been collecting patient information, right? (at least I hope you have been!) That’s where we’re going to start.
In this post I’ll explain why email marketing for doctors is so effective, and how it can help bring in business from your current patients.
99% of the practices I have worked with use some sort of EMR (Electronic Medical Records) software to keep patient information organized and confidential. Having this data stored in an organized fashion takes you that much closer to sending your first email marketing campaign for your medical practice. The first step is to simply download your patient email addresses from the EMR you use, and you’re armed with your list of contacts.
Now that you have your list of 500, 1,000, or 5,000 email addresses, it’s time to put them to work. When searching for the right email marketing platform, there are a few different options to choose from. Constant Contact and MailChimp are two of the most popular email marketing tools out there right now, and they both charge based on the size of your email contact list. To give you an idea of how much we’re talking about, Constant Contact charges $60 per month for a list that’s between 500 and 2,500 emails. What a steal, right?
A great piece of advice when it comes to email marketing for plastic surgeons is the design: keep it simple. Whatever message you want to get across, keep it simple, clean, and easy to understand. The person opening your email is busy, and isn’t willing to decipher your message. So don’t waste their time.
So how do we execute and get ‘er done? Great question.
Lets pretend you want to offer 20% off breast augmentation during the month of July. Your current marketing/website/SEO company should put together a simple, attractive responsive design that depicts this promotion. Add a tracking phone number to the design (see my post from last week!), link the eblast to a landing page or the homepage of your website, and you’re off to the races! Sit back, relax, and watch the leads come in from your uber successful email marketing campaign.
What’s a cake without the icing? Here’s the icing.
Email marketing for doctors is so easy to track, grade, scale, and learn from. Whichever website you choose to run with, everything is at your fingertips. As soon as you hit the send button you’ll be able to see how many people the email was sent to, how many people opened it, who opened it, who clicked into it, and more! These numbers allow you to compare one email vs. another, and learn how to get that user to open your email and click into it, making you look and feel like an email marketing whiz.
Marketing your practice doesn’t have to be hard. Email marketing for doctors can be extremely effective for generating revenue using the patients you already have! Your email list is accessible, it’s affordable, it’s effective, and it’s trackable. Almost sounds too good to be true – but it’s not.
If you find yourself lost in the sea of marketing channels, start at square one, with the patients you currently have (the patients that already know you’re a rock star!) and speak to them directly through email. If you simply don’t have enough time to effectively run a campaign, drop us a line. We would be happy to show you a few campaigns we have run for our clients and the resutls they generated.
Interested in learning more? We’d love to chat. Call us at 616-516-3113 or send us a message using the contact form below.