Digital Limelight Media (DLM) is a medical marketing company that leverages their software, Insight to build robust marketing campaigns and streamline the patient journey. Insight allows us to deploy and manage effective marketing campaigns as well as manage your website. Insight helps us to improve patient relationships by centralizing communication through email, SMS and tracked calls. We measure practice success by integrating with several leading EMR & PM’s. This allows us to accurately measure marketing ROI as well as setup budgets and financial forecasts. Lastly, we leverage Insight to improve patient loyalty by setting up time based campaigns for patient re-engagement.
Market
It begins with your own personalized brand
We get to know you and your practice on an intimate level so we can put together a custom well thought out marketing strategy and brand which will help you generate more leads and more patients. We do this through high end website design and intuitive digital marketing tactics.
Dr. Ellen A. Janetzke, M.D.
Manage
Patient Relationship Platform
Marketing generates leads, but what happens after a new lead requests information? We implement our proprietary Customer Relationship Management (CRM) tool, DLMInsight. DLMInsight helps your staff better manage leads through email, calls, and SMS. This helps organize and improve lead response to new patient opportunities and converts more leads into appointments. We educate and work with your practice to customize workflows that streamline lead management and ultimately improve ROI.
Measure
Integrated closed-loop EMR reporting
It is one thing to do marketing. It is another to do marketing based on real patient data and integrated systems. We integrate with several EMR and scheduling systems which allow us to engage, re-engage, and educate the patient through the practice funnel. We leverage this data to drive the practice’s marketing strategy. Gone are the days when your marketing company tells you they did a great job because your impressions or rankings increased. We care about two things, patient relationships and practice revenue.
