Top of funnel
Many parents will be on top of their children’s health needs, including seeking out a dentist nearby when they’re due for a checkup. This is where your top of funnel marketing comes into play – being visible for local search results for Google searches like “pediatric dentist near me” or “Dentist for children in Tuscaloosa.” DLM helps pediatric dentists increase their awareness for these high-value keywords while making sure your website is in top shape so no one is forced to leave because it’s too slow.
42% of people will leave a website if it doesn’t function well.
Pediatric dental offices can have a lot of fun when it comes to designing their website since their target audience is children. Rather than cold, professional designs like many other medical practices, our pediatric dental clients tend to have bright colors, fun design elements, and fonts that wouldn’t work better anywhere else.
With our professional designers and developers, you can create the website of your dreams that parents in your area will see that you’re committed to making your practice fun for kids, rather than the drab or intimidating offices so many of us are familiar with.
Google search ads can boost awareness by up to 80%.
While Google’s ads on their search page have their limits, one great benefit of running targeted ad campaigns for pediatric dentists is that, for just a few dollars a day, you will put your practice’s name (and usually location) in front of hundreds of new eyes even if they don’t click on your ad. This awareness pays off in the long term, especially when people do find your ad appealing and are taken to your awesome website to learn more.
As parents who are doing their due diligence, you’ll likely have many website searches in your area for highly specific procedures or requests, such as “how to calm a child at the dentist” or “Pediatric sedation dentistry” for those who have been through a negative experience before.
With our SEO services, we optimize blog posts and your informational pages on your website to capture those terms and draw people in to reassure them their prior experiences or anxieties can be accommodated for.
Middle of funnel
Some parents make pretty quick decisions when it comes to choosing a dentist for their children, whereas others want to get to know you more or are simply more hesitant to make appointments. This is where lead management comes in – your staff reaching out regularly to gently remind leads of your unique approach to pediatric dentistry while reminding them of your brand and office name.
The key to lead management is keeping things organized and centralized. If you have multiple people answering the phones and recording information in different systems or spreadsheets, leads can easily fall through the cracks and feel like they’ve been ignored. DLM’s CRM can incorporate phone records, emails, contact form submissions, and even text messages to make sure everyone knows when interested parties are followed up with.
92% of people are more likely to make a purchase after reading a positive review.
Perhaps one of the most important emerging aspects of running any business online is keeping your 5-star rating as high as possible and making sure no terrible reviews could turn someone away. While it might seem shallow, many parents check the reviews of pediatric dentists to see if anyone has had a bad time. This is why DLM Review allows your office to respond discreetly to these negative (or spam) reviews before they’re updated on your website.
When people sign up on a contact form or give someone their email address over the phone, they almost expect a follow-up confirmation or welcome email these days. If that seems like an impossible burden for your office staff, don’t worry, because automation makes sending that initial text – and much more – something you won’t even have to think about. As soon as leads are entered into your system, they can be triggered to receive one or multiple emails or texts that you’ve pre-programmed to deliver at a specific interval. This ensures they feel welcomed and will continue to “hear” from you even if you’re not sending those emails manually.
Bottom of funnel
Finally, you’ve had a new patient appointment and have scheduled a follow-up. Now that you’ve had this new payment submitted for processing with your EMR, it would be great to know where that patient heard about you and what convinced them to keep their appointment. Unless you have bottom of funnel reporting options, however, this might be little more than a guess. DLM has an answer.
By integrating with dentists’ EMR systems, we’re able to link specific patients’ lifetime revenue to the marketing materials they received and how they first contacted you. This tells you which marketing channels are actually resulting in revenue, and which ones you might consider either abandoning or re-thinking. We call this data-driven decision making, and it can make a huge difference for your practice’s financial health.
Pediatric dentists and general dentists alike have the unique responsibility of seeing patients on an incredibly regular basis, but until that habit is fully instilled in your patients’ minds, they might be liable to miss a checkup here or there. This is where keeping tabs on appointment reminders via email and text after the fact is a powerful way to keep your retention rate high and no-show rate low.
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