Search Optimizing Medical Content
The internet is a crowded place. Billions of new links, blogs, and photos are uploaded online. How do you get your content to stand out? The introduction of keywords and links, into content can serve as a map to your target audience. Here’s how the work:
In content, links are direct pathways to other online resources. Inserting a URL to another site literally “links” your content with the other pages content. How does this make your content stand out in the crowd? The web allows you to string information together across different platforms. You can group like information. Links prevent your content from free floating; they anchor your page in a “family” of information. If your user finds one “family” member, they are more likely to spot your content.
Insert keywords where they make sense. Keywords are like someone’s name tag. If you say a name continually, you will get your users attention. Including keywords more often improves search optimization. Dropping key terms like “doctor” “physician” “practice” “rating” into your blog post, homepage or web description.
Placing keywords next to each other also optimizes content. When you use a first name with their last name, for example, you can better command their attention. Place “doctor” and “rating” next to each other for combined results.
Be organic with your keywords. It is important to blend the style of your content with your keywords. For example, where a close friend might say “doc” a more formal user might search “Doctor Sir”. Where more formal keywords may work best on website pages, informal keywords can optimize blog posts. Including both terms in your content improve optimization even more.
Trending keywords can create even better search engine optimization. Looking for most searched items can optimize your search. You could even take it further; including niche terms that are common in your competitors content could make your pages stand out. You can check out http://www.google.com/trends for commonly searched terms based on year, location, and topic.
These three methods, when combined, will optimize your results. Patients can type in keywords and be guided to your content. They will hear your voice in the internet crowd; they will schedule their next consultation.