Relevance: what does it mean when we are creating links and building websites? Both link relevance and content relevance are crucial parts of your website, acting as the backstage SEO components that boost rankings on Google. Although they are very similar, it is important to break them down to better understand how your website is functioning and makes it relevant according to Google.

Link Relevance

Link relevance refers to the location of the website (domain) and where the link is placed. Link relevance includes:

• Domain relevance: the broad topics your website is classified by
• Page relevance: the specific category and subcategory each page fits into
• Anchor text: links to other pages and different subtopics/subcategories

Content Relevance

Content relevance refers to the pages on your website that you get links to. For SEO purposes, you want to include a certain number of links while remaining on topic, which can be tricky. It is a balance of creating content relevant to your practice and sticking the correct topic while incorporating as many links as possible.

What Matters More?

Some marketing specialists believe content relevance matters more. Here are the reasons why:

Any Person Can Link to You

Your website can be linked to the content of any other website. Even if it is a blog post or webpage with a topic not directly related to your practice, the link creates more traffic and boots SEO value.

Trust

When websites with a trusted domain (well-known, popular sites) link your website in their content, value and a level of trust also pass to your website. However, this value is only earned through link relevance. Content relevance gives your website value and boosts search rankings no matter how well-known the website linking your content is.

Content Creates a Strong Signal for Google

Even if you post content that is not related to your practice or the medical industry, this content is essentially owned by you. Therefore, if you post any content with keywords related to any topic, people can search for those keywords and your website may show up. For example, at DLM, we create backend pages of city-specific content for our clients. If you are a plastic surgery center in Grand Rapids, Michigan and we write a page about Grand Rapids or the surrounding cities, this helps your practice show up in Google search results when people search for that city.

Does Google Care About Irrelevant Content?

Usually no, as long as most of your content has value. That is, most of your content is topically relevant to your website and links together between these topically relevant pages and links. Even if you create topically irrelevant content, you can add internal links to more relevant pages which will make this content seem less isolated in the larger sitemap of your website.

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