Top of funnel
At DLM, we provide the expertise and the tools to increase the awareness of your services and convert people who may be interested in them to make an appointment. The top-of-funnel efforts you may already be making deserve the full-time attention of a team of experts in design, development, and optimization to make sure your budget is well-spent. This ensures your team spends more time and effort taking care of patients while we handle the rest.
42% of people will leave a website if it doesn’t function well.
On average, Lasik providers’ websites last 3 to 5 years depending on their brand strategy and practice changes that might necessitate an update. This is because the pace of advancement in design and development of websites is extremely fast, and people interact with websites all day, every day, which gives them an intuition for when something looks or feels out of date.
Our experts create beautiful, cutting-edge websites with the latest and most robust features that can help you stand out from the other laser eye surgery providers in your area. This ensures you don’t miss out on opportunities because a page wouldn’t load or didn’t work well on a mobile device.
Even if you have a gorgeous, high-performing website, people need to be able to find it to experience it. That’s where SEO for Lasik providers comes in. With the SEO experts at DLM, you get optimized content on a regular basis in addition to refreshing existing content to make it technically sound and easy to understand for real users.
SEO is an art and a science and is full of variables that change constantly. Your strategy as a laser eye surgeon is different than other medical providers, which is why we optimize specifically for your industry and your locale.
Google search ads can boost awareness by up to 80%.
Whether you’re a new eye surgeon or have been practicing for years, your practice can always benefit from increased awareness of your presence and specialty. With paid ads, you can reach people who may be interested in your services in ways you may not be aware of on platforms like Facebook, YouTube, and Google, amounting to thousands of impressions per month.
Studies show it takes up to 7 mentions for someone to recall a new brand, which is why each view counts when it comes to advertising. Do it smartly with help from our experts in paid online ads, who can customize your campaigns and monitor them for efficiency and efficacy.
54% of people prefer to watch a video over emails and social media posts.
People “meet” you when they visit your website, and it always helps to see your face to make a more lasting impression. While regular updates to your blog and website are important to let people know you’re active, video content is quickly becoming a major player in digital marketing due to people’s increasing preference for it. Answering common questions, explaining or demonstrating procedures, and revealing results is often more effective and poignant when done visually than when it’s described in a long chunk of text.
Consider our video team when you’re looking to enhance the quality of your web pages or looking to break into a new market to make your practice more visible.
Middle of funnel
New eyes on your brand are practically useless if you can’t personally reach out to them when they show interest. This is what makes staying organized and leveraging automations so important if you want to grow in the modern digital world. With DLM’s lead nurturing services for Lasik providers, we enable your team to increase the likelihood that someone commits to an appointment and procedure so your marketing pays off like never before.
Tracking marketing efforts like email campaigns and phone calls has always been a hassle unless you’ve had a CRM built specifically for medical providers. Our CRM links phone calls, contact form submissions, and direct emails into a single platform your staff can access at any time. This makes response times shorter, enhances the experience of potential patients, and makes your lead acquisition workflow more streamlined.
92% of people are more likely to make a purchase after reading a positive review.
As a Lasik provider, people are often researching the procedure itself before they choose a provider. That doesn’t mean, however, that they won’t also check your reviews. Your online reputation has never been more important. People take online reviews seriously; as seriously as the recommendations of their own friends and family.
Take control of your online reputation with DLM Review, a tool that collects reviews from sites across the web to host on your practice page and allows you to address poor experiences before they hinder your reputation.
Over 70% of Gen X and Baby Boomers think email is the most personal channel to receive communications from businesses.
Email marketing is still big business and the cornerstone of any robust marketing plan. With our tools, you can automate your introductory campaigns and respond to personal emails quickly while allowing all your team members access at any given time.
However, now may be the time to think about expanding to SMS marketing. The open rate of text message campaigns is nearly 100%, and the engagement is quicker and more personal than email for much of the population. In either case, DLM’s marketing technology stack can help you get started quickly and at scale with automated campaigns for specific inquiries.
We integrate with the nation’s leading EMR systems to provide you dollar-for-dollar ROI on the marketing channels and efforts you invest in. This means every lead and patient can be tracked from first interaction with your practice to their final payment.
Our tools provide not only quantitative but also qualitative data, with automated follow-up emails to patients who have completed a procedure to submit a review to help you grow your reputation
RESOURCES AT YOUR FINGERTIPS
All to help your practice grow.
Our people are our strength, and we want to share the strength of their knowledge with you. We hope you find our resources valuable as you continue navigating the complex and ever-changing landscape of the medical industry. Find blogs and ebooks on current and future trends, best practices for digital marketing, and much more.