How to Create Eye-Catching Instagram Videos

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With Instagram videos popping up everywhere, you may want to jump on the bandwagon and create your own. However, it can sometimes be intimidating when looking at big brand’s videos. Don’t worry- there are many tips that can help make the video making process a breeze. So grab your smartphone, and let’s get started!

Determine your goal

This should probably be the first step to any project. By determining your overall goal, you are creating an outline to follow when shooting your video. Determining what you want to achieve with this Instagram video can help keep you on track during this process. Remember to choose a goal that is attainable. If you do not have many followers then choosing a goal of gaining 5,000 likes probably isn’t realistic.

Lighting is key

Lighting can make or break your video. It is best to avoid overhead lighting, which can cause unflattering shadows on the face. Standing near a window and embracing the natural light can produce a great looking video- just remember to keep the light in front of you, not behind. If you are interested in a semi-professional lighting setup, Amazon offers many. Hubspot recommends the Cowboy studio lighting kit.

Shooting the footage

When shooting your video, remember to mix it up to keep things interesting. This could mean switching between shorter and longer clips to keep the viewer interested. Also, make sure the video consists of different clips so that it’s not just one person talking the entire time. Be sure to display your product and really show viewers how it works. What better platform than a video to do that?


If you do not have editing software on your computer, don’t worry. There are many video editing apps available today, not to mention the editing options within Instagram itself. Play around with different apps until you find one you really like- most of them are very user-friendly.

If you follow these steps, you can create a quality Instagram video without spending a ton of time and money. Have any other tips about creating Instagram videos or other social media tips? Share them with us below!