Ask These Questions Before Signing A Healthcare Marketing Agency
You want to grow your medical practice, but you’re not sure where to start. The first thought that’s crossed your mind is likely finding a firm to handle your marketing and growth efforts for you, but there are hundreds of marketing agencies in your area alone, much less across the country, who can successfully take on your needs.
Finding the right agency for your practice size, industry, and goals is key. As you start to research firms like Digital Limelight Media for medical marketing services, ask these key questions of the agency and of yourself to find the right fit.
The search process for a new marketing firm is going to be a lot easier if you have your goals ironed out before you start looking around and asking questions. This means you need to have a general understanding of where your current marketing efforts are working and where they’re not, or where you want to be advertising but aren’t yet.
Think about traditional marketing spheres like print materials, brochures, and ads, as well as digital tools like video marketing, social media presence, and your website. Where do you see success? What do you want to try that’s new? Where are your patients paying the most attention? These questions will help you identify the capabilities you need out of your medical marketing agency and help narrow down your ideal firm.
Marketing is marketing no matter what the industry, or at least it can seem that way. In reality, marketing is powered by people, and people with expertise in the healthcare industry are going to be a lot better at creating the right deliverables the first time around.
You should probably only consider marketing companies that specifically serve healthcare practices, even if your practice’s specialty is a little unique. You want to know their staff has at minimum baseline knowledge of healthcare marketing as they get to know you throughout the relationship.
One thing to remember about teaming up with a marketing agency is that you can’t expect to see results overnight. In most cases with B2B marketing, the long-term partnership is what makes both your efforts truly worthwhile. Content marketing takes months if not years to start delivering results, but when it catches on, your benefits multiply across the landscape of your marketing efforts.
With this in mind, you want to trust that your marketing firm will be around for the next 2, 5, or even 10 years and that they prove their staying power in a competitive and ever-changing industry. One simple measure is how long they’ve currently been in business. A new company may still be a good fit, but a longer-lasting one should give you more confidence.
Compare your own practice with clients they currently work with. Ask about the average size or number of physicians of their average client as well as the industries they have current or recent experience working with. This can give you a picture ahead of signing a contract whether they’re going to quickly deliver quality materials or if they need some time and help to learn your unique specialty.
As a full-service digital marketing firm, DLM is part of the second wave of medical marketing specialty firms, capable of handling all your traditional and digital marketing efforts in our highly versatile software, DLM Insight. Centralize your email marketing, content, leads, and data in a single, easy-to-use tool that your staff can access at any time. Learn more about how our expertise in medical marketing can help your practice grow and scale by calling our office or contacting us online today.