Top of funnel
As an ophthalmology practice, people expect you to have the most up-to-date tools and services, whether you offer laser eye surgery or treat diseases like macular degeneration. Providing a modern, professional, and functional experience from a new patient’s first interaction ensures you don’t miss out on opportunities because you’re simply perceived to be outdated due to your website’s design or speed.
People’s expectations for marketing services for ophthalmologists change constantly, but with DLM, we can keep you on track to create trusting relationships from the first interaction all the way through to an appointment.
42% of people will leave a website if it doesn’t function well.
Make sure your website looks great and functions smoothly with our web hosting and design services. With the pace of advancing technology, websites are becoming outdated quicker than ever before, as devices reach blazing fast speeds and design trends change in the medical marketing industry. We typically recommend ophthalmology practices look into updating or getting a new website every three to five years to stay on top of the competition.
A large driver of growth for ophthalmologist comes from people who search for related services online, finding your site as an answer to their questions or needs. The vast majority of this type of online traffic comes from Google, and people rarely click past the first page when they’re looking for quick answers.
By utilizing the best practices of search engine optimization, we’re able to make your site more readable and authoritative to users while making it as attractive as possible to Google’s algorithm to help it rank highly.
Not everyone knows that your practice exists, which is why boosting awareness of your brand and practice name is key to a long-term strategy of growth. One highly efficient way to get your name in front of more people is with digital paid ads that cost as little as a few dollars per click.
Marketing studies show it takes up to 7 times seeing a brand before a person recognizes and remembers it. This is the value of advertising to a highly targeted audience of people in your local area to enhance their knowledge of their options when thinking about eye care and eye surgery.
54% of people prefer to watch a video over emails and social media posts.
Regular updates to your website with regular blog posts are still the cornerstone of a good content strategy, but trends are strongly indicating that people are more engaged with video content than they ever have been. Plus, access to high quality cameras and affordable video gear is always increasing, meaning it’s easier than ever to get started.
Answering questions, walking through procedures, and describing conditions to patients with video creates a way for people to “meet” you before ever calling the office. This connection fosters trust and understanding, making it a powerful tool for your practice.
Encouraging people to make appointments requires consistent follow-up and awareness of the touchpoints each person has already been through to make the conversation with potential patients thorough and natural. Without a centralized CRM, your office staff may have to manually keep track of these touchpoints across multiple platforms, including email services and phone records.
Simplify your ophthalmology practice with DLM’s CRM, which integrates with your phone system and email marketing to provide, clear information in real time.
Perhaps the single biggest driver of lost opportunities when it comes to medical providers like your practice are negative reviews. With our reputation management services and tools, we are able to automatically highlight your most positive reviews and give your team the opportunity to respond to people with bad experiences internally, rather than having one bad rating tank your reputation.
59% of people say marketing emails have influenced their purchase behavior.
The backbone of modern medical marketing continues to be email campaigns. However, advances in technology allow your team to set it and forget it when it comes to an introductory campaign for new leads – sending off perfectly timed emails that cement your brand in new patients’ minds. At DLM, we also offer text message marketing, a unique delivery method that, for the right kinds of people, can have a personal and positive impact in a way few other marketing channels can.
Bottom of funnel
Once someone’s paid for their appointment and you’ve received insurance reimbursement, do you know which of your marketing efforts to thank? ROI reporting and analytics are crucial for practice owners who want to grow with ophthalmology marketing services. DLM’s tools allow you to see in real-time how your strategies are working as it relates to real revenue.
Our CRM integrates with most major EMR systems, making it easy to link patients from their first interaction all the way to their final payment. This gives you the knowledge of lifetime value for specific people, as well as which procedures and marketing efforts are most profitable. This quantitative insight allows you to make data-driven decisions for how to spend your marketing budget on a monthly and yearly basis.
Over 70% of Gen X and Baby Boomers think email is the most personal channel to receive communications from businesses.
Close the loop with your patients, whether they’ve scheduled another appointment in the future or may never return to your office, for the best patient experience. These days, people expect to get a final email from medical practices, and this is a perfect time to gather qualitative information about people’s interactions with your office and solicit ratings and reviews to solidify your reputation.
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Our people are our strength, and we want to share the strength of their knowledge with you. We hope you find our resources valuable as you continue navigating the complex and ever-changing landscape of the medical industry. Find blogs and ebooks on current and future trends, best practices for digital marketing, and much more.