Top of funnel
The first impression of your brand and your services is crucial to establish your credibility and encourage people to make an appointment. But because so many people take time to research several procedures and locations before deciding to go to a medical spa, it’s also important to maintain your brand awareness through a multi-pronged approach. This all comes back to having a high-quality website that looks and works great.
Designing a modern website is more than just picking a color scheme and layout. It involves making technical decisions to boost loading speeds across multiple devices, ensuring that no matter if someone is doing research on their laptop or trying to fill out a contact form on their phone, they have a seamless experience.
A medical spa’s website lifetime is less than 5 years in most cases, at which point people can start to tell it looks or “feels” outdated. Our web designers and developers can create a brand-new site or give yours the refresh it needs to attract and retain new users.
In order to find your great-looking website, it needs to show up in Google search results. Organic searches are responsible for over half the traffic to any given website, meaning you can’t ignore it if your site has very few pages ranking for important keywords.
Our search engine optimizers work to enhance your content, structure, and web coding to start beating your competition as best as possible, so you draw more people to your site and enhance your perceived authority as a med spa.
Every plastic surgery practice is different, and your website should help you stand out and be memorable to those who visit it. Our graphic designers and web developers can help refresh or create a new website from scratch to help you schedule more appointments and convert new patients.
Google search ads can boost awareness by up to 80%
It’s been said that it takes seeing a brand up to 7 times before a person will remember it on their own. This is why increasing your medical spa’s overall awareness and web presence is important for reaching new patients.
With paid advertising, you can quickly scale your practice’s name recognition through multiple platforms. Plus, our paid ads specialists can adapt your strategy at any time, based on data that shows us in real-time what’s working well and what’s not.
Creating regular content is important, but more than ever, creating rich multimedia content is becoming even more important. When you consider the services you offer as a medical spa, it’s much more compelling to see someone receive a treatment rather than to explain what to expect with a block text. Video is more engaging than many other forms of content, especially for med spas, making it a key facet of your marketing strategy.
Our video development team can provide editing and branding services for your existing video content and help you create a content generation strategy so you get the most of your video capabilities.
Middle of funnel
Nurturing leads is just as important as putting your practice’s name in front of new people. Simply following up a little more quickly may be all you need to increase the number of appointments, and setting up automatic reminders can reduce no-shows. Help grow the number of paying patients at your medical spa by partnering with DLM’s set of lead management tools.
A good CRM links all your lead information together in a single location; no spreadsheet required. This allows your office staff to log in at any time to make changes and create new touchpoints that can be sent manually or automatically.
Track KPIs and label leads throughout the nurturing process to keep everyone on the same page and help increase lead conversion rate.
Collect reviews from multiple sources automatically and catch negative reviews so your team can handle them discreetly with DLM Review. Our reputation management tool for medical spas allows you to keep your star rating at peak performance and provide recent, relevant information from real patients to encourage new ones to make an appointment.
Even a single negative review can cause someone to choose a different service provider, especially when there are multiple options in their area. People trust online reviews as much as a referral from a friend or family member, meaning it’s more important than ever to collect as many positive ones as possible.
77% of consumers say they would have a positive perception of a business that utilized SMS.
Reach patients where they pay the most attention with automated drip campaigns for both email and text. Emails are still the cornerstone of a good marketing strategy, as the vast majority of consumers expect to see marketing emails and offers from places like medical spas they’re interested in. However, SMS marketing is a high-growth opportunity to expand your reach and enhance your reputation with our Iris Text AI tool, linked with DLM CRM.
Keep your practice front-of-mind with regular reminders targeted to a lead’s interest with drip campaigns for both text and email.
Bottom of funnel
You know you need to be marketing your medical spa, but without knowing exactly what is bringing revenue to your practice, it can be hard to know what channels and platforms to emphasize with additional investment. With DLM’s ROI reporting services, you’ll gain valuable insight that makes it easy to make data-driven decisions to scale your practice.
Our tools integrate with most EMR systems, meaning lead data can be synced to lifetime value of a patient after they’ve completed payments for specific services. That way, you know not only that a lead converted to a paying patient, but also what procedure they had for future marketing efforts and how valuable the marketing channel is that brought them to your practice.
Knowing where your dollars come from is extremely helpful, but it’s also important to continually solicit qualitative information about the most satisfying procedures and experiences with automated review requests.
These days, most people expect to see some kind of follow-up in their inbox from medical spas and other professional service providers, and if they’re satisfied, they’ll be a good source for a recent review that’s linked directly to your website.
We implemented a new website design and fresh content. Scalable SEO strategy leveraging Insight for keyword research and content organization. We analyzed baseline marketing ROI to understand opportunities. Set up drip campaigns and train staff on proper lead management utilizing CRM.
The Janigas' contracted DLM to help them brand and market their unique vision. DLM designed and rebranded the website as well as facilitated digital marketing and tracking.
Our clients reflect who we are. Get to know our marketing team and the work we do by reading case studies from our current (and growing) clients.
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