Top of Funnel
Increasing awareness is one of the major concerns for many OB/GYN practices, although it can’t just be done with the wave of a hand. Top of funnel marketing requires up-to-date knowledge of the digital marketing environment as well as expertise in several areas of marketing, including content creation and web development. Our team can help grow your brand awareness with dedicated OB/GYN services.
53% of all website traffic comes from organic search.
With over half of all web traffic coming from Google searches, it’s increasingly valuable to rank highly for common OB/GYN keywords and search terms. That’s where SEO comes into play. Our search engine optimizers use their expertise to create optimized content, refresh low-performing pages, and create a custom strategy for your area and audience.
SEO doesn’t happen overnight, but it is essential for long-lasting success in a critical on-ramp for people to learn about your practice and their health.
Users of all kinds of mobile and desktop devices can spot an outdated or frustratingly slow website from a mile away. Don’t risk losing potential patients just because it’s not easy to find information or load multiple pages on your website by refreshing or re-creating your site with our help.
Our developers and designers can help create a smooth, professional experience that looks great on any device.
Simply getting your name out there can be hard, but paid web advertising is an efficient and scalable way to increase people’s awareness of your brand. We target keywords, demographics, and locations to ensure that only the most well-qualified leads will see your ads, and can adjust our strategy at any time to chase high-value campaigns.
Middle of Funnel
Once people are aware of your obstetrics practice, you need to convince them to trust you with their healthcare – not a simple task. Practices with the marketing technology to handle patient concerns efficiently and spend most of their time personally taking care of people often succeed in building trust more effectively than those that have tedious protocols they carry out all day long.
With DLM’s lead nurturing services, we make it easy for your practice to track and keep up with leads while saving time and money.
Keep track of every touchpoint your leads and patients have received with a centralized CRM. DLM’s CRM integrates your phone calls, contact forms, and emails so you don’t need to log into multiple platforms to find out the status of any given lead.
A centralized, organized CRM keeps everyone on your team on the same page and allows for quicker response times and better patient experiences, before they even arrive in the office.
Your reputation as a women’s health specialist and obstetrician is one of the most important aspects of growing your practice. With healthcare as delicate as this, people are extra skeptical of their potential provider and their online reviews. DLM Review gives you the power to manage your reputation while automatically compiling glowing reviews from your patients from across the web. This ensures people see your best work and aren’t turned away by one negative experience that your team should respond to internally.
Average open rate for SMS marketing text messages is 98%.
Eliminate manual email campaigns with DLM’s email and text message automations. Texting is becoming an anticipated way for people to learn about medical care and be reminded of appointments, and with DLM, SMS drip campaigns have never been easier to set up. Introduce yourself, tell your leads why your services matter, and personalize each touchpoint without needing to handcraft every piece that goes out.
With integrations for most of the nation’s leading EMR systems, we can assign value to each of the marketing channels you use, from email campaigns to specific ads to determine what’s making you the most money. This gives you the data your OB/GYN practice needs to make evidence-based decisions when it comes to your marketing, helping you scale in a financially healthy way.
Stay in touch with your patients and automatically solicit reviews after each visit to ensure you’re providing quality services and helping advance the health of the women in your community. Follow-up emails are almost universally expected these days, and setting them up as automations saves your team valuable time while standardizing the experience for all your patients.
RESOURCES AT YOUR FINGERTIPS
All to help your practice grow.
Our people are our strength, and we want to share the strength of their knowledge with you. We hope you find our resources valuable as you continue navigating the complex and ever-changing landscape of the medical industry. Find blogs and ebooks on current and future trends, best practices for digital marketing, and much more.