Top of funnel
The main marketing strategy for a private urology practice is making people aware that you’re an accessible source of care for conditions people may or may not be aware of. As an alternative to seeing their primary care physician, it’s your job to inform people and build trust quickly with your first impression so you have a better chance of drawing them to your practice in particular.
42% of people will leave a website if it doesn’t function well.
With as much time as we spend online these days, people have developed a sixth sense of digital marketing, when things look and “feel” good, and when they don’t. Having an old, slow website that doesn’t make it easy to find information or solve people’s problems is a leading cause of decline in urology practice revenue. Invest in this first-touch opportunity to lower the risk of losing patients because your website is outdated.
Our professional graphic designers and web developers can work with you to create a brand-new or refreshed site that looks and functions great in the ever-advancing medical marketing industry.
Both real people and automated bots are constantly reading your website. And because these two audiences interact with your site in very different ways, search engine optimization is necessary to make it both easy to read and technically sound.
Our search engine optimization process aims to enhance your website by ensuring it’s up to the latest best practices for Google’s algorithm, giving you a strong shot at showing up in people’s search results to drive more traffic and gain more authority.
Google search ads can boost awareness by up to 80%.
One quick and scalable way to simply get your name and services in front of more eyeballs is with digital advertising on platforms like Google, Facebook, and even YouTube. Paid ad campaigns can be highly targeted and set up quickly to make sure only the most qualified leads on the most relevant keywords see your ad, saving you money and increasing your overall marketing ROI.
With the help of our paid ads specialists, we can recommend keyword strategies and adjustments to make at any time to be consistent with the reports and analytics coming from your CRM and the ad platform itself.
Middle of funnel
Nurturing leads is the process of re-marketing your services to people who have already found you or contacted you by phone or online. It can be a tricky process to keep everything straight, from which emails you’ve sent to which people at what time and whether you followed up with phone calls that came in after-hours, for example.
Our lead management tools provide the technology urologists and other medical practices need to keep things organized and automated, so your staff can focus on providing the best experience possible.
Centralize your lead data in a CRM that links directly to your email systems, phone records, and text conversations. With DLM’s CRM, built specifically for medical professionals like you, records are updated automatically when they receive and interact with outgoing marketing materials, or when they make a call to your office. Having everything in one place saves time, reduces redundancies, and enables any staff member to follow up with any open lead in the way they prefer to communicate.
It’s up to medical practices like urology centers to maintain a professional and ethical experience for every patient that comes in. However, this doesn’t mean every patient will have a 5-star experience, and many negative reviews can hurt your reputation irreparably.
Take charge of your online review process with DLM Review, a tool that gathers the positive experiences people have had and displays them automatically on your website. At the same time, your staff has the opportunity to review strongly negative reviews for spam or to handle the process internally before your overall rating is skewed.
DLM’s options for automating emails and text conversations make it easier than ever for potential patients to feel cared for before they even come in for treatment. Set up drip campaigns to introduce your practice, share helpful advice from the experts, and encourage people to take action to protect their urinary health without even thinking about it. Each touchpoint is automatically recorded and tracked so you know exactly what convinced each person to come into the office.
Bottom of funnel
Knowing which marketing effort is responsible for each percentage of actual revenue can be a game-changing insight for those who have never had the end-to-end analytics that DLM provides to urologist offices. When you’re looking for a successful partner in a urology marketing company, reporting is perhaps one of the most important abilities you should be interested in.
With the ability to integrate into most major urology EMR systems, DLM can link actual dollars to patient records in the CRM, allowing you to see not only which procedures are popular among which marketing channels, but also which ones are the most profitable. With this information, you can now make data-driven decisions about your marketing budget, focusing on the efforts that are actually worth it.
The final touchpoint from a medical practice is often overlooked because the patient has already settled the bill and received the care they needed. However, closing the loop is becoming more of an expectation from medical practices and professional service firms everywhere. Take the final appointment as a chance to close the loop and get valuable feedback, whether an internal testimonial or a public-facing review, to leverage the end of their experience.
Our clients reflect who we are. Get to know our marketing team and the work we do by reading case studies from our current (and growing) clients.
1 / Total
RESOURCES AT YOUR FINGERTIPS
All to help your practice grow.
Our people are our strength, and we want to share the strength of their knowledge with you. We hope you find our resources valuable as you continue navigating the complex and ever-changing landscape of the medical industry. Find blogs and ebooks on current and future trends, best practices for digital marketing, and much more.