6 Ways Video Marketing Can Grow Your Practice
There are a lot of things that your practice needs to thrive, but a video marketing strategy is becoming more important than ever. Video marketing actually has a lot of benefits and can be an important extension of your brand, an educational tool for your patients, and a way to share testimonials and stories. It can also offer you greater control over your reach and provide you with valuable analytics. In short, video marketing is extremely customizable – it just takes a little innovation and creativity along with the help of your digital marketing team.
It’s normal to feel some anxiety about branching into video marketing. It takes a rare kind of person to feel naturally comfortable in front of the camera, but the good news is that it’s a learned skill that just takes a little practice. Here are six reasons to consider creating a video marketing strategy and put yourself, your team, and your patients in front of the camera.
Including videos on your website’s pages can have a couple different benefits. Firstly, it can be a good way to get more users to watch videos on your YouTube profile, ultimately boosting the chances that your videos rank higher in YouTube’s search results. On the other hand, it can also boost the quality of your website’s content (since Google tends to reward pages that have embedded videos) increasing the chances of backlinks from other sites. This, in turn, boosts your SERP rankings and gets more users in front of your website.
Embedding videos in your website can increase traffic by extending the amount of time that users spend on your website. This is called “dwell time” by Google and it can improve your SERP position pretty drastically. Not only this, but having videos on your pages can increase their position on account of Google simply recognizing them as more useful, engaging content. And, as you know, more traffic means more potential patients viewing your products and services.
There are many different factors that influence the buying decision at every step, and according to Forbes, 64% of customers are more likely to purchase a product after watching a video about it. Video can not only influence users on YouTube to peruse your products and services, but it can increase the click-through rates to your website. If your YouTube presence is branded and strategized, and your buying process is streamlined and easy, you can get a steady stream of conversions from YouTube as well as your website.
People tend to do a lot of research before spending money on a product they really want. In fact, most people spend time organically searching on Google, visiting the product’s official website, looking at reviews, and (you guessed it) watching videos. Video can actually be incorporated into each of these steps, increasing the chances of users finding your products and services – your YouTube video might pop up on Google prompting them to explore more branded videos and ultimately end up at your website. There, they can find more explanatory videos and testimonials. Finally, they can easily fill out your contact form to schedule an appointment.
Email marketing remains one of the most effective ways to reach customers. But the goal of email marketing isn’t just reach – it’s also getting users to click through. Fortunately, videos can make users more likely to both open the email (especially if it has the word “video” in the subject line) and to click on a call-to-action link. That’s in addition to being an effective educational tool where users can learn more about your products or view testimonials right in their inbox.
It can be difficult to reach followers on social media with static content, so posting content that prompts engagement is the best way to boost the chances that followers will see your posts. Posting videos that hold attention and promote discussion is an effective way to get more shares, likes, and comments. And when you get more engagement, it’s more likely that you’ll reach new users on social platforms like Instagram or Facebook.
Video marketing can be one of the most effective ways to elevate your digital marketing strategy. If you’re wondering where to start, our marketing specialists can recommend the best ways to bring your practice to the video world using our industry-leading approach to medical marketing. Give us a call or fill out our online contact form to get started.