Top of funnel
Marketing a successful business might seem easy, since there’s already a general awareness of your business and what you provide. However, keeping a constant, updated, and consistent presence online can be difficult for a company large enough to land on the Fortune 500 list. Our scalable marketing services enable you to create automated, targeted marketing campaigns to the people that matter most.
Making your website 0.1 second faster can increase conversion rates by 5% or more.
When it comes to getting the most from your web traffic, conversion rates are key. While a lot goes into the actual experience of your website, page speed and load times are critical to ensuring your site is easily accessible from all types of devices.
Our web development team uses the latest best practices to ensure your content loads on mobile devices and desktops as quickly as possible, making the most of the user experience and Google’s preferences for mobile-first indexing.
Optimizing your content is an art and a science. Our creative team makes regular SEO content posting a priority, while utilizing our DLM Optimize process to update and refine outdated, low-performing content.
On the other end of the process, our team monitors performance to assess web code errors and technical strategies to ensure your whole site is up to the standards both Google’s algorithm and your users expect.
Google search ads can boost awareness by up to 80%
Advertising a well-known company might seem counter-intuitive, but the ability to continuously reach new people, patients, or customers is part of what makes a business successful. Paid online advertising is a highly efficient way to make your brand more well-known for the demographics and markets you care most about.
Our paid ads specialists constantly monitor the performance of your ad campaigns and adjust according to the highest- and lowest-performing keywords and audiences, ensuring you keep getting the best ROI for your cost-per-click.
Middle of funnel
Nurturing contacts is no longer a luxury but a necessity to increase engagement, recognizability, and trust. DLM’s lead management services allow your team to access real-time information no matter where they are, at all points in the process. In addition, you gain access to scalable automation tools to help increase the long-term effectiveness of your content creation and marketing efforts.
Keep your marketing team on the same page with DLM’s CRM built for collaboration and centralization. No matter your mission, you can harness your team’s full capabilities for growth with our automated lead tracking and touchpoint tools. Our CRM records touchpoint across all valuable segments of your current marketing list and inbound leads so you can be sure you provide a consistent experience whether someone has been in touch with you for five minutes or five years.
92% of people are more likely to make a purchase after reading a positive review.
As a Fortune 500 company, you know how important your reputation is both to your recruiting efforts and sales. DLM Review helps you take control of your digital reputation, giving you the ability to review and respond to critical submissions and position the most positive reviews front-and-center on your website from across the web.
Average open rate for SMS marketing text messages is 98%.
If you haven’t considered or tried text message marketing, now might be the time to experience the channel that has the most impressive personal connection with real people in their everyday lives.
With automated tools like DLM’s Iris Text AI, your team can create personalized automations that end up in the place that people pay the most attention to day after day. Introduce your brand, explain your value, and make connections with people with less manual effort.
Bottom of funnel
To keep revenue streams strong and growing, it’s important to know where your investments are and aren’t paying off. With DLM’s reporting and analytics tools that have been designed to be secure and even HIPAA-compliant, you can know exactly where your marketing dollars are going and how much revenue they provide for your Fortune 500 business.
The dollars you invest in marketing should be generating revenue for your business. Know exactly where your leads are spending money and where they came from with our robust integrations, available for nearly any medical or B2B organization. Our technology stack helps you understand the end-to-end process of the user journey, giving you expanded insight into the specific campaigns and marketing investments that are actually helpful.
It can be easy to promote the usefulness of data-driven decision-making processes, but there’s always still a human element to the goods or services you provide to make people’s lives better. Complete your customers’ experience with the automated email marketing tools provided by DLM. Not only do people expect a follow-up email or other correspondence from a reputed company, they appreciate it when it comes.
Your reputation depends on a well-rounded, consistent user experience that can also gather qualitative feedback to give you a better understanding of the real world benefits you’re providing. With our marketing technology for Fortune 500 companies, you can send the right message at the right time and gather the right information to keep your reputation strong.
RESOURCES AT YOUR FINGERTIPS
All to help your practice grow.
Our people are our strength, and we want to share the strength of their knowledge with you. We hope you find our resources valuable as you continue navigating the complex and ever-changing landscape of the medical industry. Find blogs and ebooks on current and future trends, best practices for digital marketing, and much more.