Top of funnel
Marketing for hospitals is largely about increasing people’s awareness of the quality care you provide and the difference you make in the public health of your community. Top of funnel marketing services help reach that goal, making your hospital the first name people think of when they have an emergency or want the most accurate diagnosis of their condition.
Your website, which might be many people’s first interaction with your hospital, creates a distinct impression on people who haven’t been there before. When it loads slowly, has outdated content or design, or makes it difficult to find the information they’re looking for, it harms the reputation of your brand in people’s minds.
Keep your website up-to-date with DLM’s professional graphic designers and web developers. Sites age quickly, with many healthcare providers needing a refresh or new site every 3 to 5 years. If it’s been a while, we can help.
42% of people will leave a website if it doesn’t function well.
Making sure you rank as close to number one as possible in Google search results will drive a large amount of traffic to your site, increasing the likelihood it continues ranking, if your content is good. But that’s a big if, which is where our search engine optimization team comes in.
Writing for the web is an art and a science, since your content needs to be structured and worded in a way that Google’s bots can understand, but also that provides easy and engaging information for real people. We create new optimized content each month while working to update and refresh your low-performing pages that could be hurting your website’s digital reputation.
Companies generate 2x as much revenue from organic search than any other digital marketing effort.
Not all hospitals require digital advertising for their marketing strategy, but it can be a helpful tool in quickly raising awareness for a relatively small investment. Our paid ads specialists target high-value audiences across multiple platforms to put your hospital’s name in front of more eyes. It takes several impressions to begin to remember basic information about institutions like hospitals, which is why every view can help grow your patient base long-term.
Google search ads can boost awareness by up to 80%.
The data is clear that people are valuing multiple forms of content more than ever before, thanks to the ready availability of powerful mobile devices and the proliferation of high-quality cameras and editing software. This means it’s easier than ever to get started with video if it’s not already part of your broader content marketing strategy.
However, knowing what form of video to create and how to distribute it can still make it difficult for your internal team to share your message with others. Our video team can help you create a sustainable video strategy highlighting your unique characteristics and success stories.
54% of people prefer to watch a video over emails and social media posts.
Middle of funnel
When people have options and the luxury of time to consider where to go for their medical care, it’s important to keep in touch with them to show them why you would be the right choice. With DLM’s centralized integrations and automations, your team can stay on the same page no matter where they work or when they check in with leads. We save you time and hassle with our lead nurturing services for hospitals.
Our CRM was built for medical providers like yours. With unique integrations and HIPAA-compliant communication tools, we enable practices and hospitals to communicate in the way their patients or potential patients are most responsive to.
When people have time to make a decision about the hospital they go to, one of the first things they do after visiting your site is to check user reviews. Online reviews have a huge impact on your reputation, as they’re much more accessible than word of mouth reviews and yet people trust them just as much as a personal recommendation.
With DLM Review, we automatically gather and showcase your best patient experiences from across the web and provide a way for your team to handle negative reviews discreetly before they’re posted directly on your site and harm your average rank.
By now, people are used to marketing emails from brands and businesses and medical providers, and many find value in at least some of their inbox when it comes to monthly campaigns. With our tools, you can automate the process from start to finish, sending introductory emails immediately upon first contact and creating personalized content that your team doesn’t have to create from scratch and manually schedule.
Bottom of funnel
Hospitals have some of the largest expenditures in the healthcare industry, so it’s crucial to know where your marketing budget is going and confident that it’s making an impact. Our reporting and analytics tools sync constantly with your CRM so you gain a clear picture of how your efforts are paying off.
Over 70% of Gen X and Baby Boomers think email is the most personal channel to receive communications from businesses.
Finalize the personal touch and quality patient experience with automated thank-you emails. Not only does it close the loop on the patient journey, but it also provides you with a well-timed opportunity to solicit a review or testimonial to solidify your reputation and give you qualitative feedback on your care protocols.
By integrating directly with EMR systems, you’re able to see which procedures are most utilized and who uses them, as well as which marketing efforts are drawing new patients. This information allows you to make data-driven decisions about where to invest more or less money in marketing for the biggest impact on ROI.
RESOURCES AT YOUR FINGERTIPS
All to help your practice grow.
Our people are our strength, and we want to share the strength of their knowledge with you. We hope you find our resources valuable as you continue navigating the complex and ever-changing landscape of the medical industry. Find blogs and ebooks on current and future trends, best practices for digital marketing, and much more.
If you ask most people what comes to mind when they think about a doctor’s waiting room, they’ll likely come up with negative associations…Read More