Top of funnel
Even if patients get a recommendation from their dentist, they might still seek out an oral surgeon on their own. The chances are high that they first head to Google and search for terms like “oral surgeon Midtown East” or “oral surgery near me.” This is called the top of the funnel, and it’s most important to get your name out there so it’s high on search results and presents an attractive prospect for the services they need.
When most people think of a dentist’s or oral surgeon’s office, they tend to think of something sterile and intimidating. Fortunately, with so much of your customer base relying on search results, you have the opportunity to make a great impression before patients even set foot in your practice.
With professional web design and development, you can help your patients feel at ease with a fast and modern website that captures your unique branding. If prospective patients enjoy a positive experience with your website, they’ll understand that they can expect the same when they’re in your chair.
Paid advertising has its limits, but there are few better ways to get your practice name in front of searchers in your area. With just a few dollars per day, you can put your website at the top of search results pages to increase brand awareness whether searchers click on it or not. This can pay off big time in the long run when patients remember your name and services and come back to learn more.
Prospective patients who are filtering through practices in their area tend to research more about the services they need. This means that their searches may become more specific, Googling keywords like “how many days off do you need for wisdom teeth” or “are you awake for dental implants” so they know what to expect from their oral surgery experience.
Our SEO team can target these keywords by optimizing blog posts and website content so your prospective patients can find all the information they need. This not only brings more searchers to your website but helps reassure prospective patients that you’ll take the time to answer their questions and ease any fears.
Middle of funnel
Some patients are decisive when it comes to making an appointment, but others want to know more. It can be time-consuming to have your staff reach out to each patient and answer questions – this is where our lead management tools shine. With an easily automated process, you can stay in contact with patients and feed them valuable information about your brand and services without tying up phones and capacity.
Keeping your lead management tools organized and centralized is key. If you’ve ever tried to coordinate your outreach with spreadsheets, you know it can get messy and patients can be missed. With DLM’s CRM tools, you can keep everything in one place and easily track text messages, emails, form submissions, and even phone records for each patient so you always know that prospective patients have been followed up with.
In today’s electronic environment, patients check reviews before purchasing almost any product or service. This means that keeping your rating as high as possible is key, but it’s no easy feat with the rise in fake or spam reviews. Even a single 1-star review can turn prospective patients away. With DLM Review, you can respond discreetly to negative reviews even before they go on your website so you can have greater control over your online reputation.
As soon as people fill out any form online, they expect a confirmation. In fact, it can feel strange if they don’t. Although it might seem like a big task for your staff to respond to each form submission, it’s actually easily automated with our tools. You can generate emails or texts that can be automatically sent to prospective patients at specific intervals with helpful information about your practice. This way, your patients can hear from you even if your staff isn’t contacting them directly.
Bottom of funnel
Once you have patient info submitted into your EMR, there are some extremely valuable things you can do with it. Your marketing efforts shouldn’t stop once your patient leaves their first appointment – getting them to come back requires a little knowledge and the right tools rather than guessing. At DLM, we can offer all the tools you need.
EMR systems can offer you loads of data that can direct your strategy – all you need is the right integrated tools to be able to do something with it. With our EMR integrations, you can view patients’ lifetime revenue and which patients are most responsive to your efforts. This can help direct your strategies so you get the most return on your investments. We call this data-driven decision making and it can transform your bottom-of-the-funnel marketing.
When your patients schedule a follow-up appointment, it can be difficult to get them to show up. One tool that can help is automated messages which send reminders via email or text. It’s a powerful and easy way to reduce no-shows and help patients feel in contact with your practice without reaching out directly.
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