Top of funnel
Marketing for RCM companies is part awareness campaign and part education effort. People in the healthcare industry may need to know their problem before they’ll trust you to solve it. As an outsourced solution, you’re also working against the natural intuition and mistrust people have when they’re not in control. With the right message broadcast to the right people, however, you can achieve sustained growth for whatever your goal may be.
Making your website 0.1 second faster can increase conversion rates by 5% or more.
Your website is a critical source of information and testimony for people looking for or learning about RCM. Ensuring it’s functional and easy to navigate is critical, since people may not be convinced prior to learning about your services to remain on a glitchy, slow, or hard-to-use site.
Our web developers and designers can help you keep you website up to date when it needs a refresh, which marketing professionals estimate to be necessary once ever 3 to 5 years. As you can see, keeping it quick and navigable is critical if you want people to take the large next step to filling out a contact form or booking a consultation.
Because your target client may not know the term “revenue cycle management” off the top of their head even as their frustrated at the lack of reliable revenue or amount in accounts receivable, showing up for search terms they’re looking for is a key avenue for successful marketing.
With search engine optimization, our team will research which keywords might be relevant for your ideal client, creating optimized content that’s both easy to read and easily found by Google to ensure we reach them at the right time and high enough in the search results to get their attention.
Google search ads can boost awareness by up to 80%.
Sometimes, the quickest way to increase the awareness of your brand is simply to put a few dollars on the scenario. Paid ads on Google and other platforms enable you to nearly instantaneously expand your reach with targeted campaigns in markets and for keywords you want to be associated with. Our paid ads specialists constantly monitor your campaigns to ensure only the highest-performing avenues continue to receive your investment, honing your ROI to successful lead attracting parameters.
Middle of funnel
Because outsourced revenue cycle management might be a leap for many practices to make, it pays to nurture leads in a gentle yet reassuring process by giving them information drip by drip in the way they prefer to be communicated with. Our team partners with you to maximize your time providing excellent services and pioneering new technology while we provide the automations designed for medical practices and specialists like you.
An organized CRM is essential for healthcare providers and RCM companies alike. With DLM’s CRM, you’re fully integrated with your results and lead sources so you have the valuable information you need to make data-driven decisions. Our technology stack enables automations and powerful filtering and sorting features so you can clearly see the progress of leads and which efforts are making the biggest impact to your bottom line.
59% of people say marketing emails have influenced their purchase behavior.
People these days expect to see marketing emails from services or providers they’ve given their email to. This opens the door to long-chain drip campaigns that can drive your education and information campaign for people who may not be ready to make the decision to hire you just yet.
Plus, with tools like Iris Chat AI, you can reach people directly on their phones if they prefer. This gives your team easy access to the highest open rate channel marketing companies for RCM have ever seen, with the personalization that comes from a robust integrated CRM.
Working with medical practices can be sensitive, and therefore your data is sensitive to us as well.
Having dozens of medical clients, we understand this and can work with you to set up campaigns and marketing access points that preserve HIPAA compliance end to end. At the same time, you always have access to your marketing statistics and monthly or year-over-year analyses, broken down by investment points, such as paid advertising. You’ll know where your marketing is going so you can make data-driven decisions that help you grow.
We implemented a new website design and fresh content. Scalable SEO strategy leveraging Insight for keyword research and content organization. We analyzed baseline marketing ROI to understand opportunities. Set up drip campaigns and train staff on proper lead management utilizing CRM.
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