Top of funnel
Most people, dental patients included, begin searching for services in their area with Google. Top-of-the-funnel marketing refers to making sure you’re one of the top results when people search for “endodontist in Scottsdale” or “root canal near me.” DLM helps you rank as high as possible by making your website a great user experience and ensuring nobody feels frustrated waiting for your page to load.
Many people have had negative experiences with dental work, but your website can go a long way in helping them set expectations. Rather than a dated or sterile web design, our designers can help you modernize your site and capture the comfortable and welcoming environment of your practice. When patients have a positive experience on your site, they’ll know they can expect a positive experience in the chair.
With the help of our professional designers and developers, you can create an attractive, functioning site that helps patients immediately understand your brand and what makes you the best option for endodontics in your area.
Paid advertising campaigns are one of the best ways to get your brand in front of prospective patients in your area. Paid ads may seem intimidating or like a money sink, but even if patients don’t click on your ad, it still adds to your brand awareness and can elevate your name above the other practices in your area that aren’t doing any paid ads. The best part is it only takes a few dollars per day and pays off in the long run.
Especially for significant dental work, you can count on your patients doing their research as they explore practices in your area. They may begin narrowing down their search based on queries like “does a root canal hurt” or “what happens when you lose a tooth.” This means it’s important to be optimizing your website for these questions – including web content, blog posts, and frequently asked questions. When your patients find useful, informative content about these topics, it can ease fears and help them feel confident in your approach toward treatment.
With our SEO services, we’ll target specific keywords with blog posts and content updates to help your prospective patients learn more about your services and what they can expect.
Middle of funnel
When patients have serious dental problems, they want to find an endodontist that will help them feel comfortable and cared for. Lead management and marketing efforts in the middle of the funnel can make all the difference when patients set up an appointment and check in at the desk. This can seem like a lot of work, but with DLM’s tools, it doesn’t have to be.
Keeping leads organized and centralized is key to ensuring that no patient feels forgotten. If you’ve used spreadsheets in the past or have multiple staff answering phones and sending reminders, it can get messy and disorganized. DLM’s CRM allows your team to have a centralized location for lead management that incorporates form submissions, text messages, emails, and phone records. This means you can ensure every patient is contacted and their questions are addressed by your team.
Reviews can make or break your practice, especially now that the overwhelming majority of people read reviews before ever scheduling an appointment. Even a single negative review can send people away from your practice, so managing your reputation is more important than ever. DLM Review allows you to manage reviews, address negative ones before they reach your site, and easily get new reviews from your patients.
Most patients expect a confirmation when they fill out forms online. Within seconds, they expect to see a text or email that reassures them that their submission was successful. Without this, it’s easy for patients to think that it didn’t go through or that there’s nobody on the other side interested in their query. It can seem like a lot to respond to every single submission, but this process is easily automated with DLM’s CRM. As soon as a form is submitted, you can set it up to send an email or text – and even additional messages at regular intervals with useful information about your practice and reminders about upcoming appointments.
Bottom of funnel
So you’ve brought in new patients and scheduled their next appointments. What now? Now that you have their information in your EMR, it’s important to know what to do with it. With the right reports and data-driven decisions, it’s time to turn these new patients into recurring ones with DLM’s EMR integration.
DLM’s tools are designed to integrate with your EMR system so you can track every step of your patient’s journey. By knowing things like how they first contacted you, their lifetime revenue, and the marketing materials they received, you can better target patients who continue to bring in revenue and stop targeting those who don’t. This process removes the guesswork in directing your costs where it counts and getting you the most return on your investment.
Even though your patients have probably set up follow-up appointments, it can be difficult to get them to show up – especially when people have busier schedules than ever. Automating your email process can help you save time and reduce no-shows by sending reminders at regular intervals and keeping patients informed of your new policies and updates.
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